When a social media platform isn't working for you, do you stop using it?

I read and heard from a few different sources that Pinterest was the tool to use to get more traffic to your website. I checked my website analytics and... barely any traffic. But... I wasn't using Pinterest to its full advantage.

I did a couple things:

• joined Pinterest groups (using the http://pingroupie.com/ website where you can find relevant groups)

And then I checked my analytics soon after AND! Nothing. Well, barely anything. But I wasn't patient enough and expected results too quickly.

Well I was checking my analytics the other day (not to check Pinterest, but for something else) and was pleasantly surprised when Pinterest was actually showing me some traffic.

So my advice to you is, if you have been putting in a lot of work into a platform and it just isn't doing anything for you, you might want to quit. BUT, if you aren't getting any results from a platform, look at what you're doing. Is your platform completely optimized? Are you putting in enough effort to get results?

Make the most of your social media platforms and make sure they are optimized to get the most out of them!

Social Media Optimizer course: http://thesociallaunch.thinkific.com/courses/social-media-for-business

Episode 59 https://media.zencast.fm/the-social-launch/59.mp3

More Pinterest beginner tips http://www.socialmediamarketingtipscanada.com/pinterest-business-beginner-tips/

Thanks for listening!