Video Marketing Madness

Video Marketing Madness

By Video Marketing MadnessBusinessMarketing
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Video Marketing Madness episodes

  • How Many Channels Will YouTube Demonitize & Other News – Video Marketing Madness

    Here’s the outline of today’s episode:

    YouTube Targets Mass-Produced Content in Monetization Update

    Instagram is allowing search engines to index posts, reels, and videos from professional accounts. You need to convert your account to a pro account.

    YouTube will automatically “auto dub” each video into a number of languages, so your video can be watched around the world

    For YouTube partner program members, you can grant YouTube permission to share viewer statistics with advertisers

    Live leaderboard for top fans in chat during a YouTube livestream

    16 min
  • How to Grow Your Business With Facebook Ads

    Chat to Clients is a great way to get more leads, and it works great for service businesses, but it also works for marketing companies as well. For a $27.00 initial investment, John Bellamy will teach you how to create the ads, sales strategies, and how to buy the ads on Facebook. As your business grows, John can provide you with a robust CRM system and coaching for an extra investment. Check it out at https://go.chattoclients.io/

    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

    45 min
  • Why You Need YouTube Videos on Your Website

    Today on Video Marketing Madness, Why You Need YouTube Videos on Your Website. Ray and Steve recap a Search Engine Land article.

    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

    Here’s an outline of that article:

    Outline: The Future of SEO Content is Video – Here’s Why
    1. Introduction
    Overview: Video content with search-optimized transcripts leads to better conversions and engagement.
    Common problem: SEO content drives traffic but not conversions.
    Solution: A video-first strategy that aligns with a real conversion funnel and nurtures leads.

    2. Why ‘Top of Funnel’ Thinking Fails Without a Conversion Strategy

    The issue with SEO-driven content marketing:
    Traffic doesn’t equal conversions.
    The misconception of “top of funnel” content when there is no actual funnel.
    Solutions:
    Align content with a real funnel.
    Use email or social media for lead nurturing.
    Adopt “organic social media retargeting” to reconnect with visitors without relying on paid ads.

    3. Why a Video-First SEO-Driven Content Marketing Strategy is Better

    Benefits of Video vs. Blogs:
    Less time required from subject matter experts (SMEs).
    Better engagement and trust-building.
    Reduced skimming – videos deliver the full message.
    Preference for video over text by many audiences.
    Easier repurposing across multiple platforms.

    4. Video Requires Less Time for SMEs

    Example:
    SMEs (e.g., doctors) can record multiple videos in a one-hour session.
    Video reviews are less taxing than blog reviews.
    Improved workflows and faster content production.

    5. Potential to Earn Subscribers and Build Social Media Presence

    Differences in engagement:
    Blog visitors leave with little chance of reconnecting.
    Videos on platforms like YouTube increase the likelihood of subscribers and repeat engagement.
    Opportunity to appear on “For You” pages and build a funnel through social media.

    6. Visitors Receive More of Your Message Through Video

    Observation:
    Blog readers skim; video viewers engage more deeply.
    Evidence:
    Increased time on page and engagement.
    Comparison of behavior between YouTube traffic and organic search visitors.
    Real-world customer feedback:
    Examples of customer trust and conversions after watching videos.

    7. Videos Can Be More Easily Repurposed Than Blogs

    Content repurposing:
    Long-form videos can be broken into short-form content for platforms like LinkedIn or Instagram.
    Challenges:
    Repurposing requires proper tailoring to each platform.
    Mistakes can hurt social media efforts and audience engagement.

    8. Conclusion

    Video-first content marketing solves the traffic-to-conversion gap.
    It improves efficiency, builds trust, engages audiences, and strengthens social media presence.
    With the right strategy, video content can outperform traditional blogs and provide lasting results.

    44 min
  • Steve Sleeper on YouTube Marketing for Attorneys

    Today on Video Marketing Madness – Steve shares a way to make a living with YouTube. It’s from a presentation he did for the American Association of Premier DUI Attorneys. Here’s a link to the live video stream on VMM’s YouTube channel https://youtube.com/live/ZnF95bwaEQI – Steve’s website is https://stevesleeper.com/

    Equipment List:

    Shoot videos on your phone. Excellent quality. Make sure the lighting is decent
    Use an external mic. Movo offers an excellent lapel mic for $15. Go to https://www.movophoto.com/collections/lavalier-microphones/products/pm10-deluxe-lav-lapel-smartphone-mic
    You’ll need a USB-C and Lightning adapter for the mic. USB-C is Android, and I’m told it is the new iPhone. Lightning is iPhone. Best Buy has these things.
    Downloading external videos, use 4k Video Downloader. https://www.4kdownload.com/ Give credit to TV stations
    Stock photos and videos for B Roll – Envato Elements https://elements.envato.com/
    Producing simple slide videos – use Canva – https://www.canva.com/ – it’s also good for formatting YouTube shorts.
    Free video editor – https://www.capcut.com/

    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

    1 hr 7 min
  • Inexpensive Small Wireless Microphones for YouTube

    Today, on Video Marketing Madness, Inexpensive Small Wireless Microphones for YouTube Videos, Steve has some updates.

    The Movo WMX 2 is $120.00 and includes 2 mics and 2 transmitters. You can get 1 mic and 1 transmitter for $89.00. Amazon has wireless mics for $79.00 and $10.00, but they have all kinds of brand names, so look around.

    Here are links to two stories Steve talked about:

    Google hiding search data. There is a spreadsheet on keywords that get traffic but don’t show up in Google Ads
    https://searchengineland.com/google-hiding-search-data-advertisers-profiting-446372

    YouTube Studio adds new website visits goal for promotions (but you have to be the channel owner. https://searchengineland.com/youtube-studio-website-visits-goal-446308

    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

    43 min
  • Embedded YouTube Video Case Study

    Today on Video Marketing Madness, Steve shares a case study on how embedding Youtube videos on a client website took it from Google page 2, to page 1.

    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

    39 min
  • How to Green Screen

    Today on Video Marketing Madness – How to Green Screen. Ray is an expert, so listen up!

    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

    41 min
  • The Latest Happenings You Tube & Google

    Today on Video Marketing Madness – The Latest Happenings YouTube & Google. Ray and Steve talk about the news you can use.

    The big story is the Google Maps scam. Hold onto this article if you or one of your clients get hit. It outlines how to fix your GBP https://searchengineland.com/google-maps-pin-scam-threat-444109

    Also, Ray talked about how he’s doing affiliate marketing these days.

    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

    46 min

About Video Marketing Madness

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Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Thursday.