Today on Video Marketing Madness – Why Live Videos Matter. Ray talks about why they are important and how to network with Live Videos.

Ray uses it for networking. He’s friends with a restaurant owner and she goes live a few times per week. Ray watches, likes and comments, and she gives his escape room a shout out and that’s how they got to be friends. Ray also gives shout outs to businesses.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – YouTube Chapters – Ray tells us about the benefits of Youtube Chapters and how to create them

You can break your video up into chapters which is great for training videos because people can zero in on what they need.

Format 0:00(space)description but use keywords. Needs to start at 0:00 for the first chapter.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – Producing Your Own TV Show – Ray talks about a TV show he does and how it can benefit you.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – Unusual Uses for Video. Ray and Steve have great ideas on video content.

Ray is producing an escape room game show for the Dupont streaming network with the hope of generating more business for his escape room. Weekly live talk shows on YouTube can work for estate planning lawyers, financial planners and others. Be sure to syndicate to all the social medias. A friend of Rays’ does a weekly professional wrestling show sponsored by his mortgage company. Education short form content can work as well.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – Does Ray’s Teaching Matter? Ray has an excellent case study of how he helped a new customer’s YouTube channel

The client helps people with neuropathy. Ray took them from 85 to 500 subscribers, 10,000 to 32,000 views, 0 to 2000 watch hours, and they are getting lots of comments in one month. Views are coming from Facebook, YouTube searches, and suggested videos from YouTube. They are starting to run ads, and their channel and videos are correctly optimized.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – Using Videos with Google Business Profiles. Ray and Steve talk about all the ways videos help your YouTube channel rank.

YouTube videos are a great way to get more Google Business Profile (GBP) links and citations, but properly optimize the title and description. The Gather Up Google Review chrome extension is a way to get the Google Maps link with the CID number. Also, add links to 5-star reviews to your videos. Be sure to upload videos to your GBP, and use the Google Street View smartphone app to add a 360 video to your GBP. And upload images and geo-tag them. GeoImgr (https://www.geoimgr.com/) is outstanding for geocoding jpegs.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – The Value of YouTube Playlists. Ray walks us through everything we need to do for better ranking and more views with YouTube playlists.

For better rankings , use keywords in the playlist tile andadd a good description with a citation. Playlists also make it easier for viewers to watch more of your videos and increase session time. Also, you can use the playlists to add sections on your YouTube homepage, which is another plus.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s train railfan YouTube channel – https://www.youtube.com/c/SteveSleeperRailfan

oday on Video Marketing Madness – How to add Special Effects. Ray provides excellent tips on adding special effects to your videos.

Ray starts by using the Adobe After Effects animation software, and he uses that with the DaVinci Resolve editor. Envato Elements has a lot of great plugins and templates for a very low yearly price, and you can find those at RaysLinks.com/Envato. You can also colorize your videos, use and add transitions from Envato and create animated titles.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – Steve Sleeper Railfan.

Today on Video Marketing Madness – You Need to Green Screen. There are times when you need to green screen and Ray explains how.

For the background, remember there is green screen paint and a full wall is great. But if you don’t have that, there are portable rigs. Ray has a pull up screen that is portable. For lightning, use a key and fill, two lights on the green screen and a back fill for your head and shoulders. Smartphones work great for the camera and most video editors can handle green screening.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – The Power of Facebook Videos. Ray has seen some of his Facebook Live’s get on Google page one.

Yes, depending on competition, you can see your Facebook Live’s rocket up to Google page one. They get a lot better reach on Facebook, but they need to be optimized with keywords and branding in the title and description. And build out you Facebook channel with lots of videos.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo