Video marketing is about creating a strong, impactful visual connection between the brand and the audience. This now essential medium has seen brands put their best foot forward in terms of content creation – but commonly brands and businesses fall short of truly leveraging the potential of their video content. So how do we maximize the video to make our client's dollar go further? In this master class, you will gain a better understanding of the best uses of video across a number of channels and mediums. As well as learning how to create video content with longevity, targeted focus, and a much wider reach.

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