Ruben Dua is the Founder and CEO of Dubb, a sales operating system that helps small and medium-sized businesses to Fortune 500 teams scale revenue with the power of data, automation, and video. Ruben hosts Connection Loop, an interview-style show that helps business people improve their branding, sales, marketing, and communication. He is also the author of Click Record: How Overcoming Fear, Storytelling, and Video Marketing Can Change Your Life. Before Dubb, Ruben was responsible for demand generation and corporate marketing for the enterprise segment of Scorpion.

In this episode:

When marketing a business, many entrepreneurs are apprehensive about conducting outreach strategies, especially if they involve cold-calling or emailing. But even more uncomfortable is video marketing, as many fear public speaking. How can you develop thorough systems and processes for marketing and outreach?

Video marketing enthusiast Ruben Dua says that trepidations about cold outreaches and messaging can be eliminated through personal connections. For outreach and follow-up processes, this means delivering value by displaying empathy and understanding the client’s needs and problems. This may involve communicating through multiple channels to expand your reach. To enhance your video marketing, Ruben emphasizes remaining consistent and persistent in your efforts. Developing authentic scripting and calls-to-action are also crucial in this process.

Listen to this episode of Systems Simplified as Adi Klevit sits down with Ruben Dua, the Founder and CEO of Dubb, to discuss video marketing and outreach tips. Ruben shares entrepreneurs’ most common video marketing mistakes, how to conduct sales follow-ups, and how the Dubb tool encourages personal connections.