Video Marketing Secrets | Simple Strategies for Outrageous ROI

Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva, and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.   Drawing upon this remarkable branding legacy, Sally developed The Fascination Advantage— the first algorithm to measure personal brands. Unlike traditional personality assessments such as Myers-Briggs or StrengthsFinder, Sally’s test doesn’t measure how you see the world – but how the world sees YOU.  

She frequently appears in national media, including NBC’s “Today” show and the New York Times. Named as the No.1 Brand Guru in the World, her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA, as well as thousands of small businesses.  

The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.  

Her newest book, FASCINATE: How to Make Your Brand Impossible to Resist is a New York Times bestseller.  

Sally is one of only 172 living members of the Speaker Hall of Fame®, the global speaking industry’s highest award for professional excellence.

Ross Johnson is the co-founder of Fulltime Freedom, a consultancy that helps online entrepreneurs create more time, income, and mobility in their businesses.   Ross went from living on the fringe with thousands of dollars of debt, to working inside the businesses of some of the most influential entrepreneurs on the planet. 

During his time as a productivity consultant, Ross has been able to meticulously examine the operational workings of many businesses across dozens of industries, leading him to one conclusion: all successful entrepreneurs need support systems in place in order to really experience freedom in their businesses. 

With that in mind, Ross has made it his mission to help entrepreneurs remove obstacles, and build robust systems so they can enjoy more freedom in all capacities of life.

Joy Houston is the Co-Founder at Launchr Inc., the agency that got its start crafting high converting funnels for bestselling authors including Dr. Daniel Amen, Dr. Sara Gottfried, JJ Virgin and more. In partnership with her husband Travis Houston, they architect and oversee the building, writing, launching, and optimization of funnels for high integrity brands. Joy’s unique Conscious Copy process is based on one-on-one interviews that reveal the psychology, motivating factors and precise language customers use during the full cycle of engagement with a brand.

Paying special attention to the needs of all four basic personality styles, Joy creates a content web designed to escort each buying style toward a sale at a pace and connection level best suited to their unique needs. The layers of marketing are mapped out as a highly visual, online “Brand Wonderland Atlas” that provides clarity from traffic sources all the way through indoctrination, sales, fulfillment and post-purchase engagement. The results are not only higher sales, but a richer customer experience that elevates the lifetime value of your customers and a relationship between brand and buyer that feels mutually beneficial rather than overtly promotional. 

Giovanni Marsico is a talent scout, curator, and connector of superheroes. 

He is the founder of Archangel – a private membership community of mission-driven entrepreneurs that are making the world a better place through purpose-driven entrepreneurship and philanthropy. 

Giovanni hosts his flagship mastermind event, Archangel Academy, every January in the Los Angeles area. 

Giovanni is currently working on his next book, The Gifted Entrepreneur, due out on September 21, 2016. 

Shawn Collins has been an affiliate marketer since 1997. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry, and Co-Editor-in-Chief of FeedFront Magazine. He has authored the books “Affiliate Manager Boot Camp“, “Extra Money Answer“, “How to Get the Most from Exhibiting at Conferences”, “How to Get the Most Out of Attending a Conference”, and “Successful Affiliate Marketing for Merchants“. Also, he co-publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs on affiliate marketing at AffiliateTip.com, and hosts the podcast, This is Affiliate Marketing, on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Jason Friedman, founder, and CEO of CXFormula, LLC., helps fast-growing, entrepreneurial companies gain an unfair advantage over their competition through the art and science of designing their “customer experience journey.” 

Jason has increased his clients’ same-store sales over 400%, raised over $6 Billion USD for endowments and propelled client loyalty, profits, referrals, team commitment, and engagement. He was named Ernst and Young’s NJ Entrepreneur of the Year for business services and his largest company was named to the Inc. 5000 list of fastest growing companies for three consecutive years.

Jeff is the president of International Pacific Seafoods, Inc. – A Specialty Importer, Customer Processor and Trader of Premium Quality, Chef Ready Frozen Seafood to the Foodservice and Retail segments. 

He is a trusted advisor to Foodservice Distributors, Multi-Unit Chain Restaurants and various industry professionals from established enterprises outside of the food industry. Known for short term sales cycles, high conversions, value-based quantifiable business solutions, team building, and World Class lifelong customer and supplier relationships.

Rhonda Britten is an Emmy Award-winner, Repeat Oprah guest, Tedx Speaker, Huffington Post Blogger – has changed lives in over 600 episodes of reality television, is the author of four bestsellers including her seminal work “Fearless Living” and is the Founder of the Fearless Living Institute. With her daily appearance on the hit daytime show, “Starting Over," she was the first Life Coach on television in the world and was named it's “Most Valuable Player” by The New York Times and herald as “America’ s Favorite Life Coach.”  She is an expert on fear and fearlessness.  

Abbey Woodcock has been a direct response copywriter since 7th grade when she wrote a 30-page sales letter asking her crush to the dance. Since then, she's converted better... writing sales pages and emails you've probably read from some of the biggest names online. On her site, onlifeandwriting.com, she teaches the business side of copywriting including setting up systems to grow a freelancing business and building out an in-house content team that seamlessly "gets" your voice. She's also a chainsaw instructor and mom to 2 awesome kiddos in Upstate NY.

Kevin Rogers spent years traveling the country as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers.  

Kevin’s unique background as a nightclub comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action. 

Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns. Entrepreneurs and business owners all over the world have used Kevin’s techniques to skyrocket their profits and grow their businesses at a record pace.