Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas companies can not only use video marketing for onboard marketing and client acquisition, but also for customer support with educational and instructional videos that guide new clients how to use their software. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical product in an engaging and more personal manner that resonates with the viewer.