In this weeks episode of the FilmTalks podcast we explore the evolving landscape of video marketing in 2025. It asserts that traditional video advertising is losing effectiveness, replaced by engaging, value-driven content. AI-powered video personalisation and automation are highlighted as key strategies. The rise of interactive and shoppable video, alongside the dominance of short-form vertical content, is also discussed. The podcast urges businesses to adapt by experimenting with AI, embracing short-form video, and prioritising authentic storytelling to stay competitive. To this end, a free consultation is offered to assist businesses in developing winning video marketing plans. This podcast is made by AI @studio86