Twenty years ago, Google Docs reinvented the way we work together. Today, generative AI is transforming collaboration once again — and this time, the impact goes far beyond the office.

In this episode of FilmTalks, we explore insights from Vishnu Sivaji’s article “Collaboration in the Age of AI” and uncover what it means for filmmakers, marketers, and storytellers.

👉 Discover how AI is:

• Unlocking breakthrough storytelling with tools like Gemini and Google Vids 🎬

• Democratizing data insights, making analysis accessible to everyone 📊

• Enabling seamless global teamwork across time zones 🌍

This conversation reveals why AI doesn’t replace creativity — it amplifies it, giving us the freedom to focus on imagination, innovation, and storytelling that connects. This podcast is made by AI @ https://studio86.se/en

The provided text, a podcast script from "FilmTalks," discusses vibe marketing, a contemporary approach to brand communication focusing on emotional resonance rather than direct sales. Hosts Emma and Liam explain that vibe marketing utilises elements like motion, music, and tone to create an atmosphere, aiming to make viewers feel a certain way and align with a brand's identity. They highlight the role of AI tools in enabling rapid content generation and adaptation for this fast-paced marketing style, particularly on platforms like TikTok. The script offers examples of successful vibe marketing from brands like Duolingo and Notion, contrasting them with less effective attempts at "corporate trendjacking." Finally, the hosts explain how their company, Studio 86, assists clients in developing authentic, adaptable vibe marketing strategies by focusing on brand values and desired audience emotions. This podcast is made by AI @ https://studio86.se/en

In this episode of the "FilmTalks" Podcast, Positivity Performs discusses how a positive media environment significantly enhances advertising effectiveness, based on a robust study by MAGNA and Pinterest. The research, which used biometric and eye-tracking data from over 4,300 participants, revealed that ads placed in uplifting contexts achieved 35% higher purchase intent and nearly 50% greater brand favourability and preference. This heightened performance is attributed to increased emotional receptivity and cognitive fluency, where people are more engaged and trusting when feeling relaxed or inspired. Surprisingly, the study found that a positive environment can outperform creative excellence in driving brand preference and trust, suggesting that the platform's emotional tone is as crucial as the ad's message. Brands are advised to audit their media mix, prioritise positive environments, and track emotional impact, as shifting existing creative to more positive platforms yielded up to a 24% ROI uplift. This podcast is made by AI @Studio86 https://studio86.se/en

In this episode of the FilmTalks podcast our hosts focus on the key insights from the According to Berghs trend report 2024/25, focusing on how creative shifts impact visual storytelling and marketing. They highlight trends such as the need for meaningful media, the focus on driving action beyond awareness, the distinction between visual noise and depth, the evolving role of AI as a co-creator, and the rise of decentralised storytelling across platforms. Ultimately, the episode advocates for creating content with purpose and intention in the current media landscape. The podcast is generated by AI @https://studio86.se/en #BerghsSchoolofCommunication

In this episode of FilmTalks podcast, titled "The Business of Creativity," our hosts explore how creative studios can achieve enduring success by integrating business acumen with artistic talent. The hosts highlight the common pitfall of studios focusing solely on individual projects rather than cultivating long-term assets and diverse revenue streams. They discuss the strategic adaptations of successful entities, including establishing direct distribution and repurposing content across various platforms. The conversation features insights from Studio 86, illustrating the practical application of building partnerships and maximising the lifespan of creative work. Ultimately, the episode emphasises the necessity of audience ownership, AI integration, and intellectual property development for sustained growth in the creative industries. This podcast is made by AI @ https://studio86.se

In this episode of the FilmTalks podcast we focus on "Going Live – Why Interactive Video Is the Future of Brand Engagement" features hosts Alex and Jamie discussing the increasing importance of live and interactive video content for brands. They emphasise how these formats foster direct, real-time engagement, boosting audience participation, trust, and visibility on social media platforms. While acknowledging the accessibility of going live, Alex and Jamie highlight the value of professional production studios like Studio 86 for delivering high-quality live events and dynamic interactive video experiences. They argue that expert assistance ensures technical proficiency and enhances brand perception, making it a worthwhile investment for businesses seeking impactful online presence through product launches, Q&As, and interactive training. This podcast is made by AI @ https://studio86.se

This FilmTalks podcast episode, inspired by George Hughes' Startups Magazine article, discusses five common errors brands make with video content. Hosts Alex and Jamie unpack these mistakes, which include a lack of strategic planning, underestimating production complexity, poor distribution strategies, inconsistent branding, and attempting to handle all aspects internally. They emphasise the importance of professionalism and clear objectives for effective video creation. This podcast is made by AI at @ https://studio86.se/en

This FilmTalks podcast episode, inspired by George Hughes' Startups Magazine article, discusses five common errors brands make with video content. Hosts Alex and Jamie unpack these mistakes, which include a lack of strategic planning, underestimating production complexity, poor distribution strategies, inconsistent branding, and attempting to handle all aspects internally. They emphasise the importance of professionalism and clear objectives for effective video creation. This podcast is made by AI @ https://studio86.se/en

In this episode of the FilmTalks "From Views to Value: How to Measure ROI on Video in 2025." our hosts focus on the shift in video marketing from simply counting views to understanding its true business impact, encompassing awareness, engagement, leads, and revenue. They aim to provide a clearer methodology for evaluating video performance across various platforms and metrics. The conversation emphasises that in the future, the key question for marketers will be the value a video generates, rather than just its viewership. This episode is intended for marketing managers, content strategists, and business leaders seeking to understand video's return on investment. FilmTalks, a podcast produced by AI at Studio 86. https://studio86.se/en

This special edition of the FilmTalks podcast, inspired by the Content Marketing Institute, explores key video strategies and trends expected to be significant in 2025. The hosts discuss the dominance of short-form, vertical video across various platforms, highlighting the importance of tailoring content to specific audience demographics and their platform preferences. They also examine winning strategies, including the value of brand authenticity exemplified by companies like Duolingo and Apollo.io, alongside the growing influence of AI tools in video creation and the necessity of optimising for silent viewing and personalised content. Finally, the podcast touches upon essential video metrics beyond likes and the importance of data-driven experimentation for successful video marketing. This podcast id made by AI @ https://studio86.se