Video Matters

I had an amazing chat with Vanessa Smith about how she's used live video in a previous business, and how she's planning on incorporating it into her new coaching business.

Her insights into the mindset required, the innovative content ideas, and the deep underlying belief she has that connection is the most important thing made this a dream convo. 

Take a listen to hear what she had to say about using live video to create a genuine connection with your audience.

One of the things I hear a lot is people saying they can’t do video because they’re an introvert. They’re too introverted to be able to get on camera. And to that, I say bullsh*t. I’m calling bullsh*t on that excuse, in a totally loving way of course. But bullsh*t.

I think part of the reason why people say they’re too introverted for video is because there’s a general misunderstanding out there of just what being introverted really means. So in today's episode, I'm talking about what being an introvert really means, and why it shouldn't stop you getting on camera.

You'd think that something as simple as being ourselves would make showing up on camera authentically super easy. Ha, how wrong you would be! Because we are not single layer cakes of chocolatey goodness, we're multi-facted humans, complex, emotional, slightly nuts, and each of us completely unique, and how we show up is dependent on a lot of factors. So in this episode I'm talking about how to show up as yourself on camera in a way that's authentic to you.

Video’s great for making you feel terrible and then kicking you when you're down, because it requires you to be vulnerable and there’s very few of us that like that feeling when the stories we tell ourselves are yelling at us to back away slowly with our hands in the air. So today’s ep is all about the common stories we tell ourselves about why we aren’t getting on camera.

I'm super excited to share the chat I had with Halley Gray of Evolve and Succeed about how she uses humour to help her biz stand out. It was one of the first things I noticed about her (along with her enthusiastic use of the f-bomb and hilarious gifs), so y'know, it obviously works.⠀

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We chatted about how she's using video for her business, what her expectations were and what actually happened (not quite the same thing), and broke down how to use humour to help you stand out. Because it's not a joke, it really does work, and Halley's done the math to prove it.⠀

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Take a listen to hear how humour impacts her conversions, and maybe take away some new ways of doing things that'll help yours.

Knowing what to video is something I get asked a lot, but before I dive in I want to make it very clear that I am not a strategist. That is not my expertise, I have no interest in learning about algorithms and SEO and getting into the why and the wherefores and the whither thous, that’s not my idea of fun. Fun is in the delivery of the content, and how it’s edited together for me. Fun is in the experimentation. But you can’t do any of that if you don’t have a topic to start from, which is why you’re getting a podcast episode on what to video.

Let’s start with some serious shizzle you didn’t know you needed to hear: why perfectionism is f*cking up your videos. Because if perfectionism is a thing with you, it's definitely a problem for your videos.

If there's one thing I know, it's that looking good on camera is a big concern for ... well, pretty much everyone, and I secretly think anyone who says otherwise is lying. In this episode of Video Matters, I'm talking to Jade Hicks, a brand and styling consultant who provides photography and video services, where we discuss just that.

Today I wanna talk about the stuff people do in their videos that actually undermines their expertise, because if you want your videos to reflect the level of professionalism you bring to every other part of your business, then you need to make sure your videos aren’t taking you out at the knees without you realising it.

Hands up who wants to start making videos but don't know where to start? Yeah, you're not alone in that. And for those of you who didn't raise your hand, stick around, I've got some knowledge bombs you may find interesting, because today's episode is all about getting started with DIY video, possibly the biggest hurdle of all.