Share VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social media
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By Jon Leland
5
33 ratings
The podcast currently has 58 episodes available.
Get ready for fun, play, and dramatically increased creativity! Join Jon Leland for this lively, informative, and inspiring episode of Video Mojo as we explore the limitless possibilities of Artificial Intelligence with Kyle Shannon, a visionary at the intersection of AI and creativity.
Founder of AI Salon and known for his profound insights into the AI revolution, Kyle shares his expertise on how AI is not just changing the landscape of technology but also unlocking new realms of creativity for individuals and industries alike.
Very few people understand modern video production the way that Judie Russell of https://thevidacademy.com does.
Liz Wilcox, the "fresh princess of email marketing," and Jon Leland, media innovator since "71 and the host of "Video Mojo," delve into the power of email and video to spread joy and creativity in cultivating community and authentic relationships.
- Wilcox emphasizes human-to-human connections, advocating for authenticity and vulnerability in email communication.
- Hear recommendations to avoid the "YouTube SEO" approach in subject lines by writing as if reaching out to a friend, using a conversational tone and providing value.
- Discover how storytelling in email doesn't necessitate elaborate narratives; simple personal updates can effectively connect with readers.
- Wilcox promotes low-cost community offerings to foster inclusivity and allow more people access to her knowledge and expertise.
- Concise and bite-sized emails are encouraged, with a focus on providing valuable information and prompting action from readers.
- The framework for creating a successful email welcome sequence includes showcasing personality, sharing one's vision for clients, and communicating values.
- A free guide with 52 subject lines, email templates, and examples for effective email marketing is offered.
- Wilcox's emphasis on community, inclusivity, and value-driven pricing aligns with her long-term vision for her business.
- She encourages finding creative outlets and embracing joy in the process of video and email creation.
- Wilcox believes everyone has the right to learn, which influences her pricing strategy and commitment to inclusivity.
**Timestamps:**
* 0:01 - Welcome & Intros
* 2:25 - The Power of Email and Video in Building Relationships
* 4:15 - Liz's Focus on Inclusivity and Affordability
* 4:45 - The Importance of Authenticity and Vulnerability
* 5:44 - Avoiding the "YouTube SEO" Approach in Subject Lines
* 7:15 - The Art of Storytelling in Email Marketing
* 13:38 - How to Successful Email Welcome Sequence
* 14:11 - Good Subject Lines
* 16:55 - Welcome Sequences
* 19:21 - Free Courses as Lead Magnets
* 21:12 - Jon's Vision for Creativity Sandbox
* 23:12 - Ethical Storytelling and Its Misunderstanding
* 26:47 - The Challenge of Consistency
* 27:16 - The Broken Refrigerator Story
* 30:40 - Jon's Goal of Consistent TikToks
* 31:46 - Welcome Sequence Templates
* 32:26 - Liz's Generous Offer
* 33:45 - Jon's Appreciation
More from Liz: https://lizwilcox.com/
🔗 JOIN JON'S EMAIL LIST and/or ALL his links: 🔗
https://play.combridges.com/
🧰 TOOLS THAT JON USES & RECOMMENDS 🧰
Riverside for remote recording - https://combridges.com/record
Descript for transcript-based, AI-assisted video editing - https://combridges.com/edit
ConvertKit for email marketing - https://combridges.com/email
Circle for community building & courses - https://combridges.com/community
Tella for screen sharing & educational video production - https://combridges.com/video
This week's guest on Video Mojo shares his inspiring journey of rebuilding his life and business after the devastation of the Russian invasion of Ukraine. After he was forced to close his coffee business, he started a video editing company from scratch and grew it to a staff of six within a year, offering valuable insights into entrepreneurship and success on YouTube.
Ukrainian entrepreneur Anton Kosheliev exemplifies the importance of persevering in business, helping others, and creating valuable, educational content to achieve success on YouTube.
He does all this despite facing the challenges of living in a war zone. Anton's courage and just-do-it attitude are an inspiration for those of us living in much less challenging circumstances.
There's much that we can learn from him, including his insights about what works on YouTube.
🤖 Dive into the Future of A.I. & Creativity with Richard Gutjahr and Jon Leland! 🤖
Marketing AI Institute's Chief Content Officer, Mike Kaput and Video Mojo host Jon Leland explain why marketers who do not embrace and adapt to AI are rapidly being left behind.
In the face of all of AI's dangers, my guest Frank Prendergast and I discuss the opportunities to use AI for creative fun and as a marketing enhancer. But we don't put our heads in the sand either.
In this Video Mojo exclusive, we delve into the fascinating world of how AI can be used for creative experimentation. I talk with Nicolas Neubert, who I met on X / Twitter as part of #aicommunity.
In this conversation, he illuminates his breakthrough project, "Genesis," a concept movie trailer, and how he used the power of two AI apps, MidJourney and RunwayML to bring his cinematic vision to life. He also shares his music source and the free video editing software he chose to use despite his expertise with more advanced software.
To his own amazement, this project has gone viral and was featured on CNN and in Forbes.
Nicolas, a product designer at Volkswagen by day, has always been drawn to the realms of art and creativity. In this inspiring endeavor, he takes us on a creative adventure through how he created the "Genesis" concept movie trailer leveraging these two leading-edge AI tools, MidJourney and RunwayML.
Discover how Nicholas seamlessly blends his expertise in design with his passion for visual storytelling.
Uncover the secrets behind his creative process as he shares insights into how AI can be harnessed for artistic expression.#CreativeExperiment #ArtMeetsTechnology
YouTube of the "Genesis" faux movie trailer
Nicolas' tweet on The Making of "Genesis" faux movie trailer using MidJourney and RunwayML
Forbes article about this project
CNN story on RunwayML
MidJourney
RunwayML
PixaBay Music
CapCut Video Editor
(or mobile app)
00:00 🎥 A product designer at Volkswagen used MidJourney and RunwayML to create an AI-generated movie trailer, showcasing the power of AI video generative technology.
07:45 🎥 The speaker used AI to create a viral video by mapping images and beats to a track, embracing the randomness of AI in the creative process.
12:22 🎥 AI-powered video apps bring both creativity and challenges, allowing creative individuals to generate art and stories while emphasizing the importance of human judgment and incorporating happy accidents into the creative process.
17:27 📹 The positive and supportive mid-journey community on Twitter inspired people to try out video apps like MidJourney and RunwayML, leading to increased video sharing and benefiting everyone involved.
21:43 🎥 Cap Cut, a free video editing software, was used to create a trailer using MidJourney, RunwayML, and a music program, simplifying the film production process.
25:38 🎥 The speaker used AI-powered video apps to create a viral video by generating images, crafting a story, and adding key shots, while emphasizing the importance of experimentation and original content.
33:33 🎥 The speaker discusses the idea of creating a viral video using AI-powered video apps, emphasizing the importance of sticking to the original idea, embracing randomness, and including both portrait and action shots.
37:50 🎥 AI-powered video apps like MidJourney and RunwayML save time and money by allowing companies to quickly create proof of concept videos, test audience engagement, and explore creative ideas in animation and filmmaking, providing an opportunity for everyone to embrace their creativity and gain an edge in their industry.
Powerful business advice on how to use ChatGPT & AI to grow your business and improve your marketing from marketing strategist and author, David Boyle, in conversation with media pioneer and Video Mojo host, Jon Leland.
In this video, my Video Mojo guest is Kevon Cheung, a successful entrepreneur, community builder, and author of "Find Joy in Chaos: How to Build Your Twitter Presence so Connections and Opportunities Come Find You."
Kevon's links:
PublicLab.co
Find Joy in Chaos (book)
The podcast currently has 58 episodes available.