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What happens when journalism, content creation, and entrepreneurship collide?
In this episode of Video Mojo, host Jon Leland sits down with Alexa Phillips, whose viral TikTok about entrepreneurial journalism has sparked nearly a million views and a huge wave of conversation about the future of media.
Alexa breaks down how creators are becoming trusted voices in their industries — blurring the lines between journalist, influencer, and entrepreneur. Together, we explore:
🎙️ How “entrepreneurial journalism” is changing the game for both journalists and creators
📈 What creators can learn from journalistic practices like fact-checking, storytelling, and trust-building
💡 What journalists can learn from the creator economy’s authenticity and personal branding
🤖 How AI is accelerating the shift toward knowledge-based media
🔥 Why this new era of independent media might be the most exciting — and empowering — yet
Chapters
00:00 Introduction to Entrepreneurial Journalism
02:14 The Viral Experience and Its Impact
05:13 Trust in Media and the Rise of Creators
08:05 Learning from Each Other: Journalists and Creators
10:58 The Role of AI in Journalism
13:44 Owned vs. Rented Media
16:47 Building a Personal Brand
19:19 The Future of Content Creation
22:24 The Importance of Authenticity
25:13 Engagement and Community Building
27:54 Conclusion and Future Perspectives
🔗 Connect with Alexa:
Tiktok: https://www.tiktok.com/@alexacphillips
Newsletter: https://creativesanonymous.beehiiv.com/
Website: https://www.brighteyescreative.co/
LinkedIn: https://www.linkedin.com/in/alexa-c-phillips/
Instagram: https://www.instagram.com/brighteyescreative/
🔗 Connect with Jon, subscribe to AI Creativity Chronicles, or get free downloads: https://stan.store/joncombridges
Affiliates:
🔗 Free Kit Email Marketing Account: https://www.combridges.com/email
🔗 The Best Way to Record High-Quality Video Interviews: https://www.combridges.com/record
🔗 Video Editing with AI & Avatars: https://www.combridges.com/edit
🔗 "Loom on Steriods": https://www.combridges.com/video
🔗 Recommended Platform for Community Building: https://www.combridges.com/community
Hear Rick McCauley's insights on **technology transformation** in conversation with Jon Leland on Video Mojo. He discusses the **future of ai** and using **artificial intelligence** for good. Discover how **ai in business** can be a force for **tech for good**. 🎬✨🔗 Connect with Rick here: https://bit.ly/m/RickMcCawley 🔗 Connect with Jon, subscribe to his AI Creativity Chronicles emails or get free downloads:https://stan.store/joncombridges
Explore the power of ai tools in filmmaking as the future shifts from Hollywood to innovative AI software. Discover how AI can generate footage and storyboards, creating a new era of visual storytelling. This shift makes filmmaking more accessible and efficient, especially with advancements in AI video generation**. Also, this video offers insights into content creation using artificial intelligence.🔗 Get started with MovieFloAI here (affiliate link):https://combridges.com/aivideoChapters00:00 The Future of Filmmaking: AI Innovations02:08 Introducing MovieFlow.ai: Revolutionizing Storytelling04:42 The Human Element in AI Storytelling07:31 Streamlined Workflow: From Concept to Export10:04 Live Demo: Exploring MovieFlow's Features18:39 The Future of Video Storytelling: Predictions and Concerns🔗 Connect with Jon, subscribe to his AI Creativity Chronicles emails, check out "Prompted to Create: a breakthrough experiential approach to AI for marketers" or get free downloads:https://stan.store/joncombridgesGot a creative project that AI can help get done faster and with ease? Learn about Jon's AI Creativity Consulting: https://ai-creativity.carrd.co/Affiliates:🔗 Free Kit Email Marketing Account: https://www.combridges.com/email🔗 The Best Way to Record High-Quality Video Interviews: https://www.combridges.com/record🔗 Video Editing with AI & Avatars: https://www.combridges.com/edit🔗 "Loom on Steriods": https://www.combridges.com/video🔗 Recommended Platform for Community Building: https://www.combridges.com/community.
What happens when you feed 20+ interview transcripts and vintage boat photos into Google Notebook LM and test-fly them through OpenAI Sora?
👉 A crystal-clear 3-act structure, funding-ready storyboards, and concept footage that actually looks like a sunset sail past the Golden Gate.
In this episode of Video Mojo, I speak with filmmaker Vince Casalaina to demo the exact workflow we used to turn a hazy idea about San Francisco’s wooden sailing ships into a pitchable documentary package—without losing the romance of tall masts and hand-hewn hulls.Key takeaways:
• Notebook LM = instant research room → outlines, sound-bites, and an AI-generated “podcast” overview that sells the story for you.
• Sora is already good enough for concept shots—if you “embrace the jank” and know a sailor’s rigging.
• A solid AI-backed structure gives you the confidence (and assets) to approach high-net-worth donors today.
⏱️ Chapters00:00 Intro & project overview00:33 Vince’s expectations vs. reality01:13 Why AI? First passes in Notebook LM02:56 Nailing the three-act story spine04:51 Pitching high-net-worth backers with confidence06:29 DEMO: AI-generated “audio overview” voices in Notebook LM07:42 Mining 20+ interview transcripts for golden sound-bites07:44 First experiments in Sora text-to-video (and embracing the jank)08:44 Our best AI boat shot — and a sailor’s verdict10:22 Funding call-out & how to contact Vince10:49 Jon’s “Prompted to Create” course teaser & wrap-up🔗 Connect with Jon Leland:https://stan.store/joncombridgesGot a creative project that AI can help get done faster and with ease? Learn about Jon's AI Creativity Consulting:
https://ai-creativity.carrd.co/Affiliates:🔗 Free Kit Email Marketing Account: https://www.combridges.com/email
🔗 The Best Way to Record High-Quality Video Interviews: https://www.combridges.com/record
🔗 "Loom on Steriods" for screen share videos:
https://www.combridges.com/video
Get ready for fun, play, and dramatically increased creativity! Join Jon Leland for this lively, informative, and inspiring episode of Video Mojo as we explore the limitless possibilities of Artificial Intelligence with Kyle Shannon, a visionary at the intersection of AI and creativity.
Founder of AI Salon and known for his profound insights into the AI revolution, Kyle shares his expertise on how AI is not just changing the landscape of technology but also unlocking new realms of creativity for individuals and industries alike.
Very few people understand modern video production the way that Judie Russell of https://thevidacademy.com does.
Liz Wilcox, the "fresh princess of email marketing," and Jon Leland, media innovator since "71 and the host of "Video Mojo," delve into the power of email and video to spread joy and creativity in cultivating community and authentic relationships.
- Wilcox emphasizes human-to-human connections, advocating for authenticity and vulnerability in email communication.
- Hear recommendations to avoid the "YouTube SEO" approach in subject lines by writing as if reaching out to a friend, using a conversational tone and providing value.
- Discover how storytelling in email doesn't necessitate elaborate narratives; simple personal updates can effectively connect with readers.
- Wilcox promotes low-cost community offerings to foster inclusivity and allow more people access to her knowledge and expertise.
- Concise and bite-sized emails are encouraged, with a focus on providing valuable information and prompting action from readers.
- The framework for creating a successful email welcome sequence includes showcasing personality, sharing one's vision for clients, and communicating values.
- A free guide with 52 subject lines, email templates, and examples for effective email marketing is offered.
- Wilcox's emphasis on community, inclusivity, and value-driven pricing aligns with her long-term vision for her business.
- She encourages finding creative outlets and embracing joy in the process of video and email creation.
- Wilcox believes everyone has the right to learn, which influences her pricing strategy and commitment to inclusivity.
**Timestamps:**
* 0:01 - Welcome & Intros
* 2:25 - The Power of Email and Video in Building Relationships
* 4:15 - Liz's Focus on Inclusivity and Affordability
* 4:45 - The Importance of Authenticity and Vulnerability
* 5:44 - Avoiding the "YouTube SEO" Approach in Subject Lines
* 7:15 - The Art of Storytelling in Email Marketing
* 13:38 - How to Successful Email Welcome Sequence
* 14:11 - Good Subject Lines
* 16:55 - Welcome Sequences
* 19:21 - Free Courses as Lead Magnets
* 21:12 - Jon's Vision for Creativity Sandbox
* 23:12 - Ethical Storytelling and Its Misunderstanding
* 26:47 - The Challenge of Consistency
* 27:16 - The Broken Refrigerator Story
* 30:40 - Jon's Goal of Consistent TikToks
* 31:46 - Welcome Sequence Templates
* 32:26 - Liz's Generous Offer
* 33:45 - Jon's Appreciation
More from Liz: https://lizwilcox.com/
🔗 JOIN JON'S EMAIL LIST and/or ALL his links: 🔗
https://play.combridges.com/
🧰 TOOLS THAT JON USES & RECOMMENDS 🧰
Riverside for remote recording - https://combridges.com/record
Descript for transcript-based, AI-assisted video editing - https://combridges.com/edit
ConvertKit for email marketing - https://combridges.com/email
Circle for community building & courses - https://combridges.com/community
Tella for screen sharing & educational video production - https://combridges.com/video
This week's guest on Video Mojo shares his inspiring journey of rebuilding his life and business after the devastation of the Russian invasion of Ukraine. After he was forced to close his coffee business, he started a video editing company from scratch and grew it to a staff of six within a year, offering valuable insights into entrepreneurship and success on YouTube.
Ukrainian entrepreneur Anton Kosheliev exemplifies the importance of persevering in business, helping others, and creating valuable, educational content to achieve success on YouTube.
He does all this despite facing the challenges of living in a war zone. Anton's courage and just-do-it attitude are an inspiration for those of us living in much less challenging circumstances.
There's much that we can learn from him, including his insights about what works on YouTube.
🤖 Dive into the Future of A.I. & Creativity with Richard Gutjahr and Jon Leland! 🤖
Marketing AI Institute's Chief Content Officer, Mike Kaput and Video Mojo host Jon Leland explain why marketers who do not embrace and adapt to AI are rapidly being left behind.
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