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This episode is sponsored by Riverside.fm. Use promo code CLIPPED for 20% off any Riverside membership plan.

In this episode, we dive deep into the realm of video podcasting. We explore the benefits, drawbacks, and key considerations to help you decide if video podcasting aligns with your goals and resources. Remember, it's not about jumping on a trend; it's about making strategic decisions based on your unique circumstances.

Pros of Video Podcasting

1. Enhanced Visibility on YouTube: YouTube, being the world's second largest search engine, provides an opportunity to reach a new audience. It allows you to cater to the video lovers who might not have discovered your podcast otherwise.

2. Content Repurposing: Video podcasts can be repurposed into shorter clips for platforms like Instagram, TikTok, and YouTube shorts. This strategy extends the lifespan of your content and engages new audiences.

3. Brand Awareness: Sharing clips on social media platforms provides increased brand visibility and recognition, even if those consuming clips are not regular podcast listeners.

4. Live Streaming Opportunities: Live streaming can create a sense of community and foster real-time conversations. Recorded live streams can then be repurposed as podcast episodes.

5. Stronger Audience Connection: Seeing the host's face, studio, and overall vibe creates a stronger connection with the audience, reinforcing your brand with visual elements.

Cons of Video Podcasting

1. Increased Time and Expense: Video podcasting involves more moving parts like lighting, backgrounds, and camera costs, making it more time-consuming and expensive than audio podcasting.

2. Potential Deterrent for Guests: Some guests may not be comfortable appearing on camera, which could potentially limit your pool of interviewees.

3. On-Camera Comfort Level: Hosting a video podcast requires a certain level of comfort in front of the camera, which can take time to develop. It involves managing your notes, maintaining eye contact with the camera, and being aware of your body language.

4. Video Might Not Always Add Value: Depending on your audience, a video version of your podcast might not drive as much engagement or views as expected.

Episode Quotes

Your podcast should be everywhere available. Think about crafting a podcasting strategy to get that extra traffic, followers, and subscribers, and cater to a whole different subset of people." - Eric Montgomery

"When an audience sees your face or your studio, your setup, your colors, your vibe, your look, your image, they're gonna feel a stronger connection to you than just audio." - Eric Montgomery

"I think it's essential to think about your podcasting goals, your audience, and the resources available to you. When deciding whether or not to incorporate video." - Eric Montgomery

Pros

• Enhanced visibility on YouTube