Business owners - you’re not going to like this - but 37% of employees admit to binge watching Netflix at work. And that was BEFORE we all started working from home in our underwear.

And now that we’re in a business video world, and 70% of ALL subscribers admitting to binge watching Netflix (#TigerKing), there are a lot of important lessons companies can learn from studying their business model.

So, let's rewind. In the beginning, Netflix was just Blockbuster without the brick and mortar. It wasn’t on-demand yet. We didn’t have the bandwidth, they weren’t producing their own shows, and they weren’t using a personalization algorithm to keep you glued to the screen. 

All of that came later, after they responded to key market trends. Netflix didn’t create the world we live in, but they have shown business leaders how to dominate in the world we are living in today! 

What we’ve learned from Netflix is that one size fits all information doesn’t serve our customers - it needs to be personalized and relevant. Information needs to be available 24/7 and it needs to be friggin’ BINGE-WORTHY man! 

In this episode of Video Marketing Mastery, I talk about how today’s buyers now expect businesses to provide an effortless, on-demand buying experience that’s personalized to their needs. I discuss how Netflix has set the standard for hooking their customers attention and keeping it. Smart companies can take the example of what Netflix did to pivot their business and create an amazing buying experience...and I’m going to tell you how.

And you can just wing-it! Like a great Netflix series, if you want your prospect to go all the way through your binge-worthy buying experience, you have to lay out a smart strategy from the beginning. So let’s get to it! Hit play to hear all about The Netflix Phenomenon and what your business can learn.

According to research by PWC, 86% of buyers are willing to pay more for a great customer experience (CX). And a Walker study determined that by the end of 2020 CX will overtake price and product as THE key brand differentiator. 

So if customers aren’t basing loyalty on price or product anymore, your brand’s fate relies on your customer service and experience.

I never wanted WireBuzz to be the least expensive video marketing agency. We want to be the BEST agency that also provides the highest level of customer service. Why? Because we’re the kind of people who get fired up when all the details have been properly taken care of...the first time. 

We love it when we have great experiences dining out, traveling, and using a service we love. So, it only makes sense that we’re obsessed with serving others.

Plus, the easiest way to grow your business is to delight your existing customers. You see, a 5% increase in customer retention can increase a company's profitability by 75% - Bain & Co. 

And great customer service and customer experience start from the bottom up. 

Think about it...if I order something online, and the person in the warehouse does a sloppy job and my product comes to me damaged - I’m not going to be happy with the service. This in turn affects my entire outlook on the brand I purchased from. 

But if I have a GOOD customer experience - not only will I buy from that brand again, I’m probably going to preach to my friends about them! #AMEN

Now that sounds like a pretty easy way to make money right? Well...yes and no. Because you have to make sure you have your entire team on board.

This week I invite my friend and Hall of Fame speaker, Shep Hyken, on the Toddcast to discuss The Convenience Revolution (which is also the title of his book). He discusses his “Always Be Amazing” approach that he takes with his company and why convenience is the currency of today.

Anytime you interact with the customer or have a touch point, you form an impression. So sit back, take notes and give your customers something to talk about (que Bonnie Raitt).

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You might have noticed that we jumped from episode 251 to 256 on the blog...it’s because I’ve started dropping knowledge 7 days a week! You can still find our main episode here weekly, but if you want EVEN MORE fun nuggets head to iTunes, Stitcher, Google Play or Spotify.