Although livestreaming has been around for years, no other application has come close to the success of Facebook Live.

Facebook Live has given everyday social media users the ability to broadcast events in real-time — a power once reserved for major news networks. And now, we’re seeing live video all over our newsfeeds and in the headlines every single day.

But despite its wide and rapid adoption, many businesses are still intimidated by the idea of “Going Live.” Sharing a message without the promise of editing to polish it up is a big concern for brands that want to look professional to their audience.

The good news is, people don’t expect a high-quality production from a live video; your prospects and fans want human interaction, not perfection.

So if you can be helpful and give them an in-depth look at how your products or services can provide value, then any minor mistakes will quickly be forgiven.

But quality does matter, so to get you started on the right foot, I’m sharing some of the best Facebook Live content ideas out there today. With a solid plan and some quality information, your next livestream is sure to be a success!

Check out this week’s podcast to learn more!

It’s been a crazy week for the WireBuzz team!

With 12+ clients in town for a big medical conference, dozens of meetings, and several video shoots, it feels like we’re all going non-stop!

And on top of all the exciting things that are happening here at the office, there’s been some fascinating news to surface this week... From Twitter’s new live video capabilities to YouTube’s censorship woes, you’ll definitely want to find out what’s new in the world of video marketing!

The internet has rapidly changed the way companies do business.

And if you think you’re immune to the colossal shifts that have occurred in the last decade, then you’re setting yourself up for an abrupt awakening.

Gone are the days when your marketing and sale teams could work in silos. Buyers prefer a self-service experience, meaning that they’d rather educate themselves about your products or services, without the help of a sales rep.

That shift means your prospects are on their own for 70% of the sales process, so you need high-quality, helpful content to guide them through their journey.

Which is where marketing comes in.

So if your marketing team is now responsible for more than half of the sales process, who should be leading — marketing or sales? In this week’s episode, I’ve asked Marcus Krieg to join me in tackling this important question. So if you’re unsure about which team should lead the way, then you definitely won’t want to miss our conversation!

You don’t have to be an SEO expert to know that Google is constantly changing.

No, I’m not just talking about the daily doodles. Google is evolving behind the scenes too.

In order for the search engine to keep up with the vast quantity of content on the internet, they need to find new ways to filter information so users can find what they’re looking for.

Most of the time, these updates are undetectable and occur almost daily.

But, every once in awhile, Google decides to lay down the law and flush out all of those spammy websites with thin content, so users can have a better search experience.

Curious to find out if you’ll be affected by this update? Check out this podcast episode for all the latest news from Google, Facebook, YouTube, and more!

A video is only as great as the talent within it.

No matter how well-written the script is, or how polished the post-production is, your video will suffer if the speaker is visibly uncomfortable.

Because it makes the viewers uncomfortable too!

But that doesn’t mean you have to be an actor or media personality. Although it will take some practice.

Listen to this episode of Video Marketing Mastery to learn more!

If you’ve already listened to yesterday’s podcast, you may have noticed that it was missing something…

We’ve officially broken our weekly Video Marketing Mastery Podcast into two parts!

Based on your feedback, we’ve decided to publish a podcast about video marketing tips and tactics each Tuesday, and another about video marketing news updates on Wednesdays.

That way, you can pick and choose the kind of information you want to listen to.

So tune into today’s podcast to get the latest news on Snap’s IPO, YouTube TV, Facebook’s Fake News saga, and more!

If you’ve already listened to yesterday’s podcast, you may have noticed that it was missing something…

We’ve officially broken our weekly Video Marketing Mastery Podcast into two parts!

Based on your feedback, we’ve decided to publish a podcast about video marketing tips and tactics each Tuesday, and another about video marketing news updates on Wednesdays.

That way, you can pick and choose the kind of information you want to listen to.

So tune into today’s podcast to get the latest news on Snap’s IPO, YouTube TV, Facebook’s Fake News saga, and more!

Do you assume that inbound marketing can work for any business?

Sorry to say it, but you’re wrong.

Scaling your marketing efforts doesn’t work for everyone.

you need to evaluate your target market and consider your sales process.

If you’re selling directly to consumers, have a relatively low-cost product, or a large market, then inbound marketing will work wonders!

But if you’re a B-to-B company with a high-cost product and a niche market, then inbound marketing probably isn’t right for you.

Instead, you need to rely on strengthening relationships with your current accounts, and focusing your marketing effort to help your sales reps close more deals at faster rates.

Essentially, you need to take on an Account Based Marketing method.

Want to find out if ABM is right for you? Check out this week’s podcast and blog post to learn about Account Based Marketing, and how to optimize it with video.

In 2016, Samsung got a lot of heat… literally.

Last year, their Galaxy Note 7 had a serious problem. The battery was prone to overheating, to the point where some of the phones were exploding.

Of course, they issued a recall of 2.5 million phones and replaced them with “safer” batteries that also caught fire.

These phones weren’t allowed on planes, they caused physical harm to some of their customers, and the fiasco cost Samsung over $22 billion dollars.

Even worse, their reputation tanked. The latter half of 2016 was nothing but damaging press coverage for the tech giant. And without a doubt, they’ve lost some customers for good.

But you might be wondering, what does this have to do with video marketing?

Well, Samsung’s brilliant new video campaign is attacking their PR monsters head-on.

Instead of trying to sweep the whole ordeal under the rug, and hope that time heals all wounds,  Samsung is using video to introduce their renewed “commitment to quality” and what they’re doing to win consumer trust back.     

In this week’s podcast, Marcus joins me to explain Samsung’s video strategy and how you can emulate it.

We talk a lot about the benefits of incorporating video into your sales and marketing strategies...

But you should know about the dark side of video, too.

There's no doubt that video marketing requires an investment. And we're not too shy about sharing that, because we also know that video produces the best results.

But with just a few missteps, it's easy to waste your time and money on an ineffective video. Unfortunately, we see it more often that we'd like.

Here at WireBuzz, we want nothing more than to see your business get ROI from your video investment.

In many cases, that means knowing which pitfalls to avoid, which is why we're showing you the way by sharing some of the biggest mistakes marketers make when using video to educate prospects and drive sales.

In this episode of Video Marketing Mastery, we're going to pull back the curtain on the dark side of video — the 5 biggest mistakes marketers typically make in their video marketing — so your business can avoid those embarrassing blunders and generate ROI.