Have you ever been researching a product or service and saw a really bad testimonial from someone? How much weight do you put on what other people say about a product or service?

People tend to value what other people have to say about a product. That's why your company should be using them. Written testimonials are great, but being able to see the person talking about your company and how much they enjoy the product or service you offer gives a much bigger edge over the competition. Not to mention, if you can shoot some video of the customer using your product or the results of your service, you've made the purchasing decision for your customer much easier which is what we want right?