When you post to social media, are you just posting something so that you stay relevant? Or do you have a strategy that moves your audience towards where you want them to go?

Does it even matter? We think so and have seen the results that show it.

Having a strategy doesn't mean you need to plan out every last detail. It just means that you need to know where you want to go and how you are going to get there. In this episode of the Video. Social. Podcast. Scott walks you through what you need to ask yourself in order to start posting better content that will lead your customers to where you want them to go.

What makes a video connect with viewers? Is it how it looks? A little bit. But the biggest factor is what makes a video connect with the viewer is the message. Without a clear message, your video will most likely not produce the results you want.

In this episode of the Video. Social. Podcast. I share 5 points to help you create the perfect message in every video.

Have you ever thought of a really awesome video idea for your business, but it never gets produced and ends up dying in the back of your memory bank? In this episode of the Video. Social. Podcast. I share with you exactly how to never let those ideas die again.

Does your business want to start using video? Have you asked yourself, "How many videos do we need?" If you have, then this podcast is for you. Scott helps to clarify just how many videos you need while also correcting some misconceptions about using video in your digital marketing strategy.

Have you ever been researching a product or service and saw a really bad testimonial from someone? How much weight do you put on what other people say about a product or service?

People tend to value what other people have to say about a product. That's why your company should be using them. Written testimonials are great, but being able to see the person talking about your company and how much they enjoy the product or service you offer gives a much bigger edge over the competition. Not to mention, if you can shoot some video of the customer using your product or the results of your service, you've made the purchasing decision for your customer much easier which is what we want right?

Are you struggling to come up with video ideas for social media? In this episode, Scott walks you through a few steps that will provide you a video a week for the next 8-10 weeks. By following these steps and creating video for your marketing strategy, you will see your business jump ahead of the competition and attract more potential customers.

With more and more people using social media to market their companies, how do you stick out and actually make an impact with your message? In this episode, Scott shares some practical things you can do to help separate your company from the competition.

If you're anything like me, I started my business because I had a passion for something and KNEW I could make a living doing what I loved. All I needed was a spark. In this episode of the Video. Social. Podcast. I share my recent experience where I came to the realization that if you can build a fire in order to stay warm, you can build a business to make a living. Hope you enjoy.

As we relaunch this podcast, I feel like we have created a vision for where we want to go and what we want to achieve. In doing so, I feel like we have uncovered an unlimited amount of content ideas.

I had to come up with three statements:

- Vision

- Mission

- Goal

These shouldn't be vague, but rather are more beneficial to you if they are specific. Join me in this episode as we talk about what's possible when you establish your vision, mission and goal statements.

These 4 tips take amateur to the next level! Today Scott will shares tips that will make your competition think you hired a video production company like Visual Element Media to create your videos.