Videography Academy

The 8 steps to COVID proof your business

• Evaluate your situation

• Evaluate your market

• Determine your niche

• Know your business model

• Create your business plan

• Business model

• How do you make money

• How much do you charge

• Sales Plan

• Research

• Prospecting

• Relationship building

• Pitch

• Close

• Marketing Plan

• Marketing platforms

• Content plan: Lead magnets

• Consistent

• Evergreen

• Casual Marketing

• Paid advertising

• Networking Plan

• Dream 100

• Platforms to haunt

• Communities to engage

• Community Action Plan

• Create your personal brand building plan

• Assess your team

• Personal Network

• Extended Network

• Allies

• Attack and Adjust as you go

The new reality of COVID and the ONLY solution to the madness!

 PROBLEM: Reality is coming undone and reshaping before our eyes

• Entire industries are dying
• New Industries are rising
• Truly moving to digital era
• Human behavior is changing
• Human values are evolving
• Secondary industries and behaviors will rise
• More people suffering = strain on system
• Marketing spending is tough
• More competition for same customers
• Work life balance is hard
• Safety is a concern
• Logistics are hard
• Videographers are now frontline
• Networking is online

 SOLUTION: Must evolve with times

• Expand skillset
• Focus on niche(s)
• Build strong business model
• Become Agile
• Network efficiently
• Build better relationships
• Engage in community
• Develop new personal skills
• Change priorities

1. Time
2. Peace
3. Humanity
4. Physicality
5. Money

How I discovered, contacted, and pitched a local restaurant and went from a free offer to a sales package

What's in store for Videography Academy

What to know about this pandemic-induced global depression and how it will affect your business.

1. Tell yourself you're going to make it and this is just going to be a story you tell people some day.
2. Organize & Restrict all costs both business and personal
3. Reorganize your packages -Give deals, discounts, or figure out how to increase value
4. Think of additional services you can provide.
5. Know your niche! Re-evaluate your niche, is this a niche that needs video in a recession?
   Figure it out, this will help you focus & grow faster.
6. Remove all activities or time spent on projects not directly related to money making
7. Do not runaway into escapism: Vices, video games, drinking, smoking, that is deadly
8. Put time into studying art of money making, marketing, etc. NOT Videography skills
9. Do not accept any speculative work.
10. Call every client you have had for the last two years, ask how they are doing, call them weekly.
11. Remember how powerful you are.(if your making a living in media production you’ve already done the impossible)
12. Cross Train to be able to diversify
13. Join together with others
14. Stay Calm and positive and strong

In this episode I share how I screwed up and almost lost a new client and then the strategy I used in detail to save it, including the emails that were sent, a breakdown of my thought process, and what you can do.

A full youtube episode is available as well if you want to see the emails!

What's up with value based pricing! Something debated in facebook groups and forums, my two cents, and what I think people are missing on this topic!