VidTao Podcast

How do you grow a “unicorn”? Ask Elias Rubel, Founder/CEO of Silicon Valley’s top B2B growth agency Mattermade.co. Eli and his team have helped scale companies like  Dropbox, Loom, Yelp, G2 (and more). In this podcast, we get into Eli’s background and his unique strategic approach to helping startups, scale-ups, and enterprise companies of all descriptions achieve profit at scale, using a system he built called “Demand Efficiency.”
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1) Find your competitor's top unlisted YouTube ads in our VidTao.com YouTube ad library   
2) Want help scaling YouTube & other video traffic platforms to $10k/day+? Set up a brainstorming chat here: https://inceptly.com/call

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Get in touch with the host, VidTao Co-Founder Ian Nagy here:

Twitter: https://twitter.com/cronag805
LinkedIn: https://www.linkedin.com/in/ian-nagy/

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Find Eli Rubel here:

Elias [[at]] mattermade.com
Twitter: https://twitter.com/eli_rubel
LinkedIn: https://www.linkedin.com/in/elirubel/
No Boring Design: https://www.noboringdesign.com/
Matter Made: https://www.mattermade.co/

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*(10:32) Breaking through
*(14:28) Tell it in 10
*(25:44) Getting into the world of eCommerce
*(32:40) Matter Made 
*(34:26) The demand efficiency metric
*(43:37) Account-based marketing strategy
*(46:00) The universality of Eli’s business model
*(51:11) Exploring new ventures in the design space

Jacques Spitzer - Founder/CEO of Raindrop Agency, has won 2 Emmy awards and been featured on the Super Bowl while helping brands like Dr. Squatch, Lume, Manscaped, and many more scale with high-performance YouTube ads. 

Want to see how he does it? Check out this VidTao podcast where he shares his frameworks & strategies for creating videos that scale!

In this episode, you're going to learn:

*How to make successful YouTube ads that sell...

*What it takes to make good comedic and entertaining ads that people will fall in love with (and buy from again and again)...

No doubt you’ll get inspired by this incredible story of success.
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1) Find your competitor's top unlisted YouTube ads in our VidTao.com YouTube ad library   
2) Want help scaling YouTube & other video traffic platforms to $10k/day+? Set up a brainstorming chat here:  https://inceptly.com/call

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Get in touch with the host, VidTao Co-Founder Ian Nagy here:

Twitter: https://twitter.com/cronag805
LinkedIn: https://www.linkedin.com/in/ian-nagy/

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Find Jacques Spitzer here:

LinkedIn: https://www.linkedin.com/in/jspitzer5/
Twitter: https://twitter.com/JacquesDrop
TikTok: https://www.tiktok.com/@jacquesspitzer
https://raindrop.agency/
https://www.jacquesspitzer.com/

Looking for a way to scale your business on TikTok with organic content?
Then you’re in the right place!

Our guest today is Ryan Magin, THE TikTok growth strategist. Tune in to hear all about Ryan’s new way of approaching TikTok organic content. Learn how to generate results at scale using this method. Amazing insights about the power of broad content, video repurposing, and the TikTok algorithm are waiting for you in this episode.

Working as a content strategist and consultant with many brands and influencers, Ryan has a wealth of knowledge he’ll share with us. He will also discuss the increasing popularity of short-form videos and explain how TikTok requires a different way of editing from other platforms.

For all of you running a business on TikTok or interested in starting one, make sure not to miss this episode!

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1) Find your competitor's top unlisted YouTube ads in our VidTao.com YouTube ad library   
2) Want help scaling YouTube & other video traffic platforms to $10k/day+? Set up a brainstorming chat here: https://inceptly.com/call

_

Get in touch with the host, VidTao Co-Founder Ian Nagy, here:

Twitter: https://twitter.com/cronag805
LinkedIn: https://www.linkedin.com/in/ian-nagy/

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Find Ryan Magin here:

LinkedIn: https://www.linkedin.com/in/ryan-magin/
Instagram: https://www.instagram.com/ryanmagin/?hl=en
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In this episode, Ryan was talking about:

*(07:41) Why focusing on broad content is the way to go
*(13:27) Driving results and making a profit with TikTok
*(24:52) Recognizing the potential of TikTok on time
*(32:07) Working with clients
*(39:40) Preparing new materials
*(46:05) The algorithm behind TikTok

And much more...

Don't miss it!

Our guest today is Chris Encarnacion, one of the best direct-response video editors. Hundreds of millions of dollars generated from the videos he's produced and edited speak for his level of commitment and expertise. Starting with a company called SixPackShortcuts, Chris made a real breakthrough in the world of direct-response advertising on YouTube. Since then, he has produced countless video sales letters that resulted in an eight-figure plus success. In today's episode, he will share amazing insights for anyone interested in video marketing, and based on years of experience, he will talk about the power of editing and how it can make a massive difference.
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1) Find your competitor's top unlisted YouTube ads in our VidTao.com YouTube ad library   
2) Want help scaling YouTube & other video traffic platforms to $10k/day+? Set up a brainstorming chat here:  https://inceptly.com/call

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Get in touch with the host, VidTao Co-Founder Ian Nagy, here:

Twitter: https://twitter.com/cronag805
LinkedIn: https://www.linkedin.com/in/ian-nagy/

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Find Chris Encarnacion here:

Chris [[at]] vsladz.com
Instagram: @ichrisjay
Skype: live:chris.ampro

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Listen to the podcast to hear all the details:

* (42:24) Training new editors
* (53:15) Working on long-from videos 
* (54:28) Reading the data
* (59:51) One of the biggest mistakes
* (01:01:44) The first 30 seconds
* (01:15:34) Copy and video: a happy partnership
* (01:28:25) Back to basics
* (01:34:39) Learning from success
* (01:40:55) On roadblocks and how to overcome them 

And much, much more...

Chris “Mr. Moneyfingers” Haddad is a legendary direct response copywriter and marketer whose sales letters and VSLs have driven over 700 Million dollars in online sales (estimated. The actual number may be significantly higher.)

Chris' superpower? Emotional Storytelling.

Chris is going to be sharing everything he knows at our VidTao Live closed-door mastermind this August 17 & 18 at Oxford University (go here to claim your tickets: live.vidtao.com)
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1) Find your competitor's top unlisted YouTube ads in our VidTao.com YouTube ad library   

2) Want help scaling YouTube & other video traffic platforms to $10k/day+? Set up a brainstorming chat here: https://inceptly.com/call
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Get in touch with the host, VidTao Co-Founder Ian Nagy here:

Twitter: https://twitter.com/cronag805
LinkedIn: https://www.linkedin.com/in/ian-nagy/
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Be sure to check out Chris' podcast. It's fantastic, and here is the link:

https://thechrishaddadshow.com/

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In this episode, Chris is going to share the following:

* The "Twitch Streamer" product launch key that Chris learned from Twitch video game streamers (and how to use it to make your audience rabid for your next product launch...)

* His "Punch In the Gut" (PIG) Method for creating emotionally compelling stories that sell - and how to use it to create emotionally triggering, high-performance story-based ads in even the plainest & boring markets...

* The two types of video ad "leads" Chris always split tests... (hint: one involves puppets...)

* The unbelievably simple question that will uncover your product's best unique mechanism...

* (And much more)

On top of the marketing-specific topics, we'll also touch on some more personal stuff like:

* The crossover between mental health and entrepreneurship
* Impostor syndrome
* The power of owning your own shadow


Enjoy the show!

"I don't read books on marketing. I read spy tools. The winning script IS the book. It SHOWS you the answer, it doesn't tell you the answer."

- Peter Kell, VSL innovator

We just did a podcast with Peter Kell, director of Video Salesletters (VSLs) at MindValley and creator of multiple 8 figure VSL-based offers.

(Speaking of spy tools, he’s the creator of this current monster VSL YouTube funnel you can see here inside of VidTao, with well over $300k in adspend in the past month on just one ad, and still scaling…)

How does Peter do it?

We get into it all in this podcast, but here’s a one-sentence summary:

“The spy tools help me with the marketing - and spirituality is how it all manifests for me.”
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1) Find your competitor's top unlisted YouTube ads in our VidTao.com YouTube ad library   

2) Want help scaling YouTube & other video traffic platforms to $10k/day+? Set up a brainstorming chat here: https://inceptly.com/call

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Get in touch with the host, VidTao Co-Founder Ian Nagy, here:

Twitter: https://twitter.com/cronag805
LinkedIn: https://www.linkedin.com/in/ian-nagy/

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Go here to follow Peter on his blog/Facebook/Instagram

Peter’s blog: https://peterkell.com/how-to-build-9-figure-brands-using-celebrities-and-world-class-vsls-bc8969b28289

Facebook https://www.facebook.com/peter.kell,
Instagram  https://www.instagram.com/zippi101/.

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Listen to the podcast to hear all the details:

* Peter's "VSL Bible" - and why he advises you to create your own (and how to do it)

* How to unlock the power of your identity to shift your reality completely

* What Jon Benson (the creator of the Video Salesletter) taught Peter Kell about breaking down VSLs

* How Peter shoots 50 VSL leads in 2 days (giving nearly unlimited testing options)

* The 3 levels of compliance you need to consider when launching any new offer

* The “Semantics Secret” to ad compliance on FB and other platforms…

* Why Peter believes we've been going through "Winter" in advertising - and why CPMs will drop soon…

* The 1 personal metric Peter tracks daily that he attributes to his success

* The process Peter used to systematically test new markets & offers before launching & scaling his own brand 

* Why your goal should always be to "go broad and send it like a Chad."

And much, much more!
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Learn & get feedback from Peter LIVE at VidTao Live: August 17 & 18

Learn & get feedback from Peter LIVE at VidTao Live: August 17 & 18: live.vidtao.com

Let me introduce you to Lili Marocsik - the former Google rep now leading YouTube marketing for billion-dollar companies.

Lili started as a Google rep - and quickly fell in love with YouTube as a marketing platform. With all of Google's data at her fingertips, she dove in and, over time, became the performance YouTube subject matter expert, training teams across Europe on how to succeed at scale on YouTube.

Fast forward a few years, and Lili was at Hello Fresh. She led their YouTube efforts, transforming YouTube from a marginal channel to one of the main drivers of new customer acquisition for this USD 6.6 billion per year company.

Now she's leading financial app Revolut's expansion into YouTube, and on this podcast, we picked Lili's brain on all things attribution, creative, strategy, and scale regarding YouTube ads.
Whether you're managing millions per month in adspend or a scrappy performance marketer hunting for direct ROI from every cent spent, you will want to check out this episode.

(And by the way, Lili will be sharing even more detail on "Creatives for Brandformance - What I have learned working for big brands" - and how to combine data + storytelling to scale with YouTube at our VidTao Live event in just a couple weeks...)
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1) Find your competitor's top unlisted YouTube ads in our VidTao.com YouTube ad library   

2) Want help scaling YouTube & other video traffic platforms to $10k/day+? Set up a brainstorming chat here:  https://inceptly.com/call

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Get in touch with the host, VidTao Co-Founder Ian Nagy, here:

Twitter: https://twitter.com/cronag805
LinkedIn: https://www.linkedin.com/in/ian-nagy/
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Go here to follow Lili on her email list/LinkedIn:

👉 http://www.valviews.com/
👉 https://www.linkedin.com/in/lili-marocsik/

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Here are a few highlights from our episode with Lili:

* The 60-year-old marketing attribution method you're probably not using - why it's so effective and how it to use it to see exactly what paid channels are driving new sales...

* YouTube's "Halo Effect" - what it is and how to quantify it to get a more accurate picture of what's driving sales for your business...

* The unconventional "performance branding" metric Lili developed - and why it's crucial for understanding the full impact of your adspend...

* The 3 step process Lili uses to break down, analyze, and understand YouTube ad creatives - and the specific metrics you can use to evaluate & improve your ads' performance in the key areas of Hook, Story, and Call To Action (CTA).

* Why branding is important for even for the most hardcore DTC/performance marketers - and how to measure & improve it (even if you're NOT a $100M+/year company)

* Why adding branding elements to performance-oriented ads can supercharge your ad's click-based performance... (and exactly how to do it)

* The creative ideation & iteration process Lili uses at Hello Fresh to mix & match key elements from winning ads across industries and come up with 100% fresh, high-performing ads from scratch...

* The campaign type that Lili says is a complete waste of your money (and why her former employer doesn't want you to know this...)

* And much more...
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Here's how to apply Lili's hard-earned knowledge of creatives, data, and strategy to your own YouTube & video marketing efforts:

1) Watch the podcast episode here & take notes

2) Come to VidTao Live Oxford UK and learn from Lili in person! (Claim your tickets & see everything you'll get at the event here: https://live.vidtao.com/

Former CMO at SixpackShortcuts Johnson Li reveals how he helped scale this online fitness company to $500 million in sales in just a few years using YouTube ads.

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1) Find your competitor's top unlisted YouTube ads in our VidTao.com YouTube ad library   

2) Want help scaling YouTube & other video traffic platforms to $10k/day+? Set up a brainstorming chat here: https://inceptly.com/call

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Get in touch with the host, VidTao Co-Founder Ian Nagy here:

Twitter: https://twitter.com/cronag805
LinkedIn: https://www.linkedin.com/in/ian-nagy/

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Want to learn directly from Johnsons and other top Video Advertisers, live? Claim your tickets to VidTao Live here: live.vidtao.com

Resources Mentioned (check these out!)

Johnson's "Mirror Method" copywriting program: https://themirrormessage.com/opt-in

Johnson's Sales Copy FB group (highly recommended) https://www.facebook.com/groups/489812081625245/

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Some highlights from this episode:

* How Johnson and Mike Chang went from competing against each other at breakdancing to building one of the first direct response companies to successfully leverage YouTube ads to make millions.

* How one video of Mike Chang sitting on the couch eating food (with no production costs) became SixPackShortcuts’ Top Ad with 90+ million views, and why Johnson believes a higher budget doesn't always mean better creative

* How Johnson turned phone sales scripts and the experience of calling customers into converting Video Ads, flipping objections into powerful hooks

* How Johnson built and trained top-performing sales and copywriting teams from scratch, and what qualities he was hiring for

* Why taking a deep dive into the dark side of your customer’s pain points is so important and how to uncover those “secrets” that really sell

* How to apply the “flow” of winning ads to your own content

* The brainstorming process behind Johnson’s “unskippable” hooks, and why he role-plays all his ideas

* What companies are currently getting wrong when it comes to scaling with YouTube and how to include a variety of CTAs to cover all customer bases

* The importance of testing VSL even at the editing stage, in one split-editor video test Johnson revealed a 60% difference with the same script

* How to revisit and “recycle” existing copy that hasn’t worked, and the changes you can make to see a different result

Masterclass.com's former head of performance marketing Thomas Hopkins reveals how he helped scale Masterclass.com to $160M per year, via YouTube ads, TV, and literally every other paid media channel available.

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1) Find your competitor's top unlisted YouTube ads in our VidTao.com YouTube ad library   

2) Want help scaling YouTube & other video traffic platforms to $10k/day+? Set up a brainstorming chat here:  https://inceptly.com/call

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Get in touch with the host, VidTao Co-Founder Ian Nagy here:

Twitter: https://twitter.com/cronag805
LinkedIn: https://www.linkedin.com/in/ian-nagy/

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Some highlights from this episode:

✅ How Thomas went from running an eCommerce dog poop bag business to growing gaming companies, scaling ridership at Lyft to $5M/week, and scaling Masterclass from $40M to over $160M in a year.

✅ How Thomas’ custom-built LTV (Life Time Value) models allowed gaming companies to see the ROI on their ads so they could scale 

✅ The 4-part "DIY" Dashboard Thomas uses to measure each channel's impact on your marketing mix reliably, and know how they impact your overall profitability (even at $1 million per day in adspend)

✅ What most direct response marketers get wrong when it comes to breaking through their scaling “ceiling” and what opportunities can happen when you combine brand + performance  to what Thomas calls “brandformance” 

✅ The secret to making platform-specific content that scales

✅ Why Thomas predicts 2021/2022 will be seen as “the lost years” of digital advertising - and why Facebook and Google 

✅ The “old school” tracking metric used by Masterclass to scale to $160M

✅ Why most incrementality tests fail - and the 1 metric Thomas uses “you have to make something like a 50% difference on that channel to actually see a jump”

✅ The “ceiling” on direct response advertising - & why DR alone can’t scale your business to the maximum potential

✅ How to use “Creative Diversity” to overcome ad fatigue, decrease your cost of traffic, and breakthrough scaling plateaus

✅ The ad account structure changes Thomas made at Masterclass to help push yearly revenue way past $100M

✅ The 2 keys to scaling post-iOS 14.5 

✅ Why Thomas predicts Facebook & Google’s “Walled Gardens” will soon no longer exist - and what this means for the future of advertising

✅ Thomas' new Web 3 gaming company perfectstorm.gg - and why Web 3 gaming will soon be a $50 Billion space

✅ Blockchain, and what it means for marketing in 2022 and beyond

✅ And last but not least... The exact YouTube video ad formula Masterclass used to scale to $160 million per year (and the best example ad to use as a template even if you DO NOT have an a-level celebrity with name brand recognition)