For the inaugural episode of View From The Middle, we welcome Clara Chow, Chief Product Officer, Chief Revenue Officer and Co-Founder of Piñata, a fast-growing startup that has created the first platform to reward and empower renters.
...Clara's background as the founder and chair of Generation Enterprise, as well as her previous role as an executive at Jackson Hewitt, inspired and informed the products she is creating at Piñata...
...How renters would be celebrated in almost every other consumer sector for the amount of money they are handing over...
...Piñata's features and benefits for renters...
...Lack of consumer trust in the financial services industry, and how Piñata will earn back that trust...
...Different cohorts of renters, and they mirror the growing wealth gap in the U.S...
...Benefits from the service accruing to landlords of all sizes, from individuals to large management companies...
...Bringing a level of enticing treatment more akin to the hospitality industry to the rental experience...
...A surprise announcement from the company...(Clara earned her MBA from the Stanford Graduate School of Business, which we happily note since this podcast was inspired to connect Stanford MBA alumni)