VinFast entered the U.S. with bold ambitions — flashy launches, rapid expansion plans, and promises to become a major global EV brand. But now, the Vietnamese automaker is quietly pulling back: closing dealerships, shrinking its retail footprint, and redirecting investment away from America.

In this episode, we break down what went wrong.

We explore VinFast’s declining U.S. sales, early product challenges, dealer closures, the impact of pricing and EV incentives, and why the company is shifting focus toward faster-growing markets in Asia instead. More importantly, we explain what this move tells us about the current state of the EV industry — where hype is fading, competition is rising, and only the strongest strategies will survive.

If you want to understand the business realities behind today’s EV market — and why not every EV startup can win in the U.S. — this episode is for you.

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