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eBay sellers know this strategy: take some old useless stuff, tag it as "vintage", and mark up the sale price accordingly. Who pioneered this money-making savvy? Did it emerge from some give-and-take between spouses as an observant wife tried to shield her caveman hubby from publicly embarrassing the family name? Our own exchange today was authentic, even if the shirts we wore are in need of delicate wash cycles. Ron Coffey's 4-year old grandson delivered the raw truth—with just enough stink to confirm we're keeping it real.