Sometimes you need to be more than a realtor, you need to be a local celebrity brand. This means staying on the forefront of your database in more than one way. Don’t just talk to your clients, love on them. Amy Stockberger, founder of Amy Stockberger Real Estate, is the Broker/Owner of one of the top 50 highest producing teams in the nation. Amy and her team have helped thousands of people find their dream home. Three Things You’ll Learn in This Episode How to diversify your offering. The difference between marketing and advertising. How you can stay top of mind with your database. Resource Check Out Amy’s Website Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business, you constantly don’t have to chase it. Hi, I’m Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What’s up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, what we’re doing here today focuses, we’re going to talk about how you run a local celebrity brand. Start loving on your clients, not just loving on your clients, but obsessively loving on your clients, and how and why that turns into business. Before we introduce our guests, I’m gonna paint the picture very, very clearly for you guys. And the client experience matters period. All right, people don’t remember what you did from remember how you made them feel. And the highest likelihood of generating more business in a real estate transaction is during the transaction with a client. The number one goal of each transaction that you’re doing when you’re working with a client is not to sell the house. That’s the number three goals. The number one goal is to first impress the client so you can lock them in for a long time and repeat business. Number two goal is to create spin off business from that transaction so you can make more money. And then the number three goals actually sell the house and close the deal in that order. Now, what I want you to challenge you guys with today is what did you do during the course of the transaction that people actually remembered? Because that’s what we’re gonna be talking about today. The reality is that 80% of buyers forget their agents name within six months of closing the transaction. And in a business that’s dominated by 80 plus percent, being referral. Using the past or people you personally met, it is impossible to run a long term real estate business without running a business and building a brand and creating an experience that people come back to. Can you imagine going to like a Michelin restaurant and having a shitty experience? No, that’s why you’re paying $800 A plate. And people will gladly pay for things and will gladly refer things that they enjoy that other people will enjoy too. So what I want to dial in today, so much is about the customer experience and how you’re conducting yourself throughout the course of the transaction. And that’s what our guest today is going to chat about. So without further ado, we’re gonna introduce our guests coming straight out of Sioux Falls. I think it’s South Dakota, South Dakota. Amy stock burger. Hi, Amy. How are you? I’m great. Thanks for having me. Mike. Why don’t you tell our listeners a little bit who you are, who the hell you are, what you do and where you’re at. And we’re gonna get into this questions about what you’re doing with your VIP program that had you guys close it what 159 closings last year? So like, we did 559 559 Whoa, 400 Okay, yeah. Go out again. Introduce yourself a little bit. Yeah, I mean, me stockbroker, ami stockbroker real estate. So I’m a broker owner of a team ridge. So we still run as a team. I’ve been doing this for 22 years, my husband and I run this together, we’re family owned, we have a tenure of our agents of about an average of six years. So we have a system and strategy to keep our process sticky for agents as well as a lifetime leads strategy that keeps our business as a referral based business. So working with the clients that we want to work with, they don’t drag us down. And having that referral, this base business being the the far, far screaming majority of our business, providing lifetime home support, which you said it. It’s before, during and after. That’s what we really excel at. And that’s what my whole model is built around our foundation is being there for our clients before, during and after. Because the before and the after are oftentimes more important than the during it’s that relationship base. Yes. And that’s a more one of my brokerages core core values is that we’re relationship based people because humans crave that they crave that relationship and know that they’re being cared for and taken care of for life. And by doing that, we turn our clients into referring machines. So I actually termed the the term lifetime lead strategy because that’s what I built my foundation on is that it uses unique propositions to stay top of mind as our clients lifetime Home Support Team, which results in them being our lifetime referral partner. I like it. Um, I actually met Amy, and I didn’t know who she got, I get we get I tell you guys every week you pitch on the show. Oh, really? Sure. We’re gonna show most we want to sell the shit. Great. If you have good content,

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