Lisa McGrath welcomes Adam Schaffer to the episode, which kicks off with a discussion on Vipeg's origins and its journey in North America. The conversation navigates the entrepreneurial mindset, work-life balance, and the importance of networking. They explore the nuances of customer service, transitioning clients, and the debate of sales versus marketing. In a devil's advocate segment, they discuss product durability and alternative solutions, addressing specific challenges like wind and the benefits of Vipeg. The unique properties of cork, mold issues, warranty claims, and installer training are examined. The episode touches on Canadian and US regional accents before closing with remarks on work-life balance and a sponsor mention of Vipeq.

(0:00) Introduction with guest Adam Schaffer and Vipag

(2:02) Vipag's origin, North American challenges, and success story

(4:52) Entrepreneurial mindset, work-life balance, and networking

(12:37) Customer service, transitioning clients, and sales vs. marketing

(19:05) Devil's advocate segment on product durability and alternatives

(25:48) Addressing wind challenges and Vipag's benefits

(30:17) Unique properties of cork and addressing mold issues

(35:47) Handling warranty claims and the importance of installer training

(51:49) Canadian and US regional accents

(59:04) Closing remarks and work-life balance discussion

(1:03:54) Sponsor: Vipeq and closing sign-off