Learn how Ryan Reynolds mastered viral marketing and what your business can steal from his playbook.

In this week's episode of the FreeDive Podcast, we dive into the world of viral marketing... what makes it work, why some campaigns crash and burn, and how agencies can learn from both.

From hilarious stories about past clients (like the restaurant owner who went viral for all the wrong reasons) to analyzing the brilliance of Ryan Reynolds’ marketing style with Aviation Gin, Mint Mobile, and Wrexham AFC, this conversation blends laughs with real takeaways.

Whether you’re a marketer, business owner, or just love hearing how wild the world of advertising can get, this episode is packed with insights and entertainment.

What you’ll hear in this episode:

• Behind-the-scenes realities of how long campaigns really take
• Why some clients just aren’t worth the headache
• Lessons from Ryan Reynolds’ fast, culturally relevant campaigns
• The importance of timing and authenticity in viral marketing
• A few unfiltered agency stories you won’t forget

Tune in for a mix of strategy, storytelling, and some laugh-out-loud moments.

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