Viral Podcasting

Before you start podcasting you'll need to identify the people who you think will be listening to your podcast, your target audience. What is their sex, their income level, their geographic location, their marital status, employment status etc. Look at your Google Analytics, your podcast server analytics, as well any other information you can accumulate about your likely audience. Look at market surveys, there's plenty of them available to you on the internet at no cost. Never assume your audience composition, because invariably you will be incorrect and suprised. You can never do enough research to make these determinations. Once you've been running your show for a while, go back and reexamine your demographics and analytics and see if your audience is who you expected it to be. Are there more males than you thought? More elderly, less retirees. Perhaps you'll need to adjust your content accordingly. Never pander to your audience, but it's okay to cater to their wants and needs. Remember, there's often a fine line between pandering and serving.

This could be the most important thing you do. Naming your podcast is perhaps the first major decision you will make once you decide to do a podcast. Too many would be podcasters put too little thought into this important task. A great name can propel your podcast into the stratosphere. A bad name could condemn it to obscurity. All too often podcasters choose mediocre names that do nothing to help them promote their brand and their podcast. You need to put a lot of time and thought before you name your podcast. Get feedback from friends and family. Search trademark and copyright databases to be certain that no one has used it before. Make sure that you're unique. Remember that consumer product companies and big pharma spend untold millions every year naming their products. And it pays huge dividends for them. Tide, Crest, Clorox, , Lipitor. The list goes on and on. So what's in a name? It could be your very success or failure. 

Welcome to Viral Podcasting. If you want to start a podcast or you're looking to bring your existing podcast to the next level, you've come to the right place. I suggest your purchase two books that I believe you will find extremely useful and perhaps indispensible to your podcasting career. First, my mentor, Valerie Geller's book Beyond Powerful Radio: A Communicator's Guide to the Internet Age?News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio and my book Viral Podcasting: A Proven Process to Earn a 6 Figure Income from Your Show. They will help you succeed and become an effective communicator and podcasting business person. 

I've been podcasting for nearly 6 years. During this time I've had 10's of millions of downloads. I've figured out the formula for audience success and monetary success. It's not easy, but if you're willing to do the work, you can do it too. It requires a committment of time, effort and love. There are many others out there far more successful than I, but if you asked them how they did it, most would be unable to explain it to you. 

There was a lot of soul searching, second guessing and perserverance involved. Many times I thought about quitting and selling real estate or something else. But when I really thought about it, I knew that podcasting was a calling for me and that there was nothing else that I wanted to do.

So here I am, nearly 6 years later, showing others how it's done. Remember, it's not the destination, it's the journey!

Kerry Lutz, March 2017