This week on The Small Business Podcast for Small Businesses, Farley dives into the world of viral moments and whether your business should take part. From trending audio and funny filters to jaw-dropping moments like the recent kissing cam reveal at a Coldplay concert.

Farley unpacks when it’s smart to engage, and when it might be better to sit things out.

Discover:

• How to decide if a trend fits your brand
• The difference between short-lived Stories and long-lasting Posts
• Tips for making your content pop while staying professional
• Why a little humour might be your edge in a crowded market

Plus: Is it time to loosen up your tone and show your human side? Or are you better off keeping it slick and serious?

Farley breaks it all down with real-world examples and practical advice to help you stay relevant without losing credibility.

Want personalised guidance on your content strategy? Book a free 15-minute call here and get the support you need to show up online with confidence.

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