We have a returning guest today and you might have seen him recently. He just launched a viral video called “All the Listings,” a blink 182 remix. Colin Schindler, better known by his alias the Robed Realtor, ranks in the top 1.5% for transactions in the US. He stars in a Blink-182 parody video which quickly went viral. Three Things You’ll Learn in This Episode How authenticity boosts your marketing. How to look at yourself as a brand. Why do people need to relate to you? Resources Learn more about Colin Schindler Learn more about David Casey Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started What’s up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. We got to return guests today and you might have seen him most recently. He just launched a viral video. I believe the title of it is called all the listings and as a blink 182 remix I mean I’ve tried a couple of music videos myself and I don’t have a good voice by any means. And I just completely bombed on him but this fucking guy comes out does it was a legit music the the music sounded well it was good like it was it look, I would listen to that song. I would play it on the radio. So the sound was good. But the production was hands down like awesome. Like it was well worth the amount of time and energy I’m sure you put into that. So without further ado, we’re gonna go ahead and welcome back the robed realtor Mr. Colin Schindler. Thank you, Mike. Appreciate you having me out again. And you know, kind of staying in touch the last couple of years been a crazy wild ride in between now and then and so it’s great to be back in town. I’m gonna this music video. I’m going to tee up because you’re on the show we were just talking about before we hopped on here you’re on the show in May of 2020. And we’ll get to the video in a second but what what were we talking about on this show guys is how to embrace your personal brand and screaming from the fucking rooftops quit overthinking. What are they going to think about me? Oh my God, should I really do that? Oh my god, some people might think that I’m unprofessional. Listen, guys, the entire world marketing is about grabbing your inner beast, the inner authenticity from within yourself and just let it rip. You know, have you ever noticed that? It’s not the professional content that gets all the views? It’s the funny shit. It’s the entertainment stuff. It’s the stuff that all has one thing in common and that is authenticity. So when you get in the business of content creation, it works when you’re authentic regardless of it’s funny if it’s serious and resist or it’s not because authenticity is the one thing you cannot outsource you cannot fake or anything so Colin, when you came on the show originally you weren’t talking about this robed realtor. But now if you guys go to his Facebook page, which I highly suggest you should follow him on all your social channels. You have this concept of this robe realtor now who the hell is a robed realtor? What does that even mean? It doesn’t matter. Go look at his branding. Colin, let’s start with the robe realtor first because this ties into the viral video that you just released. So like, robed realtor, most people don’t have the balls to do that. Walk me through it. Yeah, so you know, maybe you can put a link to the last show. You know, that we did originally when I was first out I was brand new agent seven months into the business. And you know, obviously wanted to stand out how do you compete with the veterans of the industry? How do you how do you gain attraction especially with everybody having something to sell? And using Facebook and Instagram as a personal promotion page? First and foremost, what what do I get to do to stand out so just kind of by happenstance, I pulled my bathrobe out and shot a my first transaction was a listing thankfully, I got very lucky there. Shot a listing video in my bathrobe sipping on coffee. Oh, that was your Topsis that was your first listing first listing first transaction first video and he and he rolls out in a robe like who does that? Nobody. But that’s exactly why you’re one of the top agents in not only state of Wisconsin but in the country with transaction counts right now. See this entire business is based upon popularity attention if you don’t have attention, you don’t have a business. All right, keep going. This is great. Yeah, so it is crazy to think about and see where it’s transplant transpired. So brand new years and seven months and two years ago, so not even three full years in the business yet. One of the top 1.5 As far as transaction volume and it is solely because I broke that bathrobe out gathered a large large amount of tension. So I kind of fed off that and I kind of kept using that and developed it into my brand my persona of the road Realtor you know it people have stuck with it and it’s been something that I’ve been able

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