We mentioned in a previous episode that lots of time and energy goes into strategy documents only for them to be filed away and never see the light of day. In episode five we look at the best ways to make sure the plan is followed.

John Lennon had a great quote about ‘life is what gets in the way when your busy making plans’. The same applies to work, the work can be deemed more important than future gazing. How important is it to get a strategy/plan down in writing or agreed among stakeholders? We discuss this in episode four.

Does an SME need a business plan? Is that the best way to capture a strategy? What about brand new companies that maybe are still finding their way? We address this and more in episode three.

In episode two of series three, we look at the difference between a manager and a leader. what are the real differences or qualities of a good leader of a company?

In episode 1 of series three we look at why is it important to the business that the CEO or leader is self-aware.

In the late 1990’s, Amazon disrupted the book business, and the fear was bricks and mortar book shops would soon be forced out of business due to online competition. Throughout the 2000’s we saw more retailers moving online to complement their bricks and mortar business. The key word here is ‘compliment’.

66% of Irish people have a Facebook account and almost everyone is logging in every day. Being on social media can get in front of people who may be interested in your product or service.

Search Engine Optimisation is about making your website content easy to be found. When people use Google, they type in selected words and phrases to search for information on products and services. SEO helps your website appear in those Google searches that are related to your business.

Content marketing is everything associated with your brand that your customers and potential customers see, read and consume. Quite often we think of content marketing as the text on our website, but it can be so much more than that.

Digital Marketing is becoming increasingly important for SMEs. Ep1 looks at the digital landscape in Ireland and why companies need to be online.