In this episode of Virtual for Real, the RapidPipeline Podcast, we welcome Kristian Sons, a digital twin and 3D content expert with deep industry experience, including his years at Adidas leading innovation around digital product creation (DPC) workflows. 

Together, we explore how digital twins are reshaping industries, especially in a market facing rising content demands, increasing complexity, and cost-efficiency pressure. Kristian introduces his framework: The Four Pillars of Digital Twin Optimization, a strategic approach to maximize the ROI of 3D assets at scale.