Virtual Summit Secrets Podcast: Virtual Summit Planning, Marketing, and Monetization Strategies for Online Entrepreneurs

Are summits still worth hosting in 2025 or has the magic faded? We hear it all the time: "Summits are overdone. People don't sign up anymore. They don't lead to sales." But we're here to bust those myths wide open.

In this episode, we're diving into why summits are still one of the most powerful visibility strategies when done right. 

We'll unpack:
✨ How summits have evolved (think: micro, audio-only, and gamified events)
📈 Why they still grow highly engaged email lists
💸 How to design your summit to actually lead to sales
🤝 Why collaboration + connection are the secret sauce for summit success in 2025

Whether you've hosted before or you're just summit-curious, this episode will reignite your excitement and show you exactly how to make your next event stand out.

🎧 Tune in to learn how to make your summit fun, impactful, and wildly profitable in today's online world.

In this very first episode of the Virtual Summit Secrets podcast, we're pulling back the curtain on our journey—from running our own separate businesses to teaming up, hosting our very first (and very experimental) summit, and eventually building Summit Success Squad.

We're sharing:

• The story of how one freebie bundle turned into a business-changing collaboration
  
  

• Our "never again" mistakes from that first summit (yes, we cringe looking back!)
  
  

• The surprising wins that made us realize summits were our thing
  
  

• Why we hit pause on this podcast before, and why we're bringing it back now
  
  

If you've ever wondered what it really looks like behind the scenes of building a business around virtual summits, this is the episode to start with. You'll get the real story—the scrappy beginnings, the messy middle, and where we're headed next.

🎧 Hit play to hear how it all began and why we're so excited to bring you along for the ride!

Planning a virtual summit can feel overwhelming but it doesn't have to. In this episode of the Virtual Summit Secrets Podcast, we're pulling back the curtain on our proven 5P Summit Planning Framework™:

• Planning – setting your foundation with clarity on focus, audience, and goals
  
  

• Production – building your summit assets, tech stack, and speaker experience
  
  

• Promotion – creating buzz and filling your virtual seats
  
  

• Party – delivering an engaging, high-energy event that feels like a celebration
  
  

• Post – turning your summit into long-term momentum and growth
  
  

This is the exact process we use to host and support countless summits that are profitable, impactful, and actually fun to run. Whether you're planning your very first summit or looking to improve the next one, this framework will help you ditch the overwhelm and create an unforgettable experience for your attendees, speakers, and business.

 Tune in and learn how to take your summit from "big idea" to "standout success."

 Want your summit to do more than just keep you busy? In this episode, Jenny + Lindsey break down the five essential elements that turn a virtual summit into a profitable, high-impact event.

You'll learn:

• How to get crystal clear on your niche and audience so your summit lands with the right people

• Why giving yourself enough planning time is the secret to avoiding overwhelm (and burnout)

• What makes a speaker lineup magnetic and aligned with your goals

• How to craft irresistible free + paid offers that attendees can't pass up

• The often-overlooked power of follow-up and nurturing relationships post-event
  
  

If you're ready to design a summit that grows your audience, boosts your revenue, and actually feels fun to host, this episode is packed with practical strategies you can start using right away.

🎧 Tune in and learn how to build your next profitable summit with intention (and way less stress!).

• [0:39] Option #1: Keep it on your main website 
• [0:56] Why we don’t recommend this option 
• [01:42] Option #2: Standalone Website 
• [03:53] Option #3: Your Course Hosting Platform 

• Download our free Summit Planning Blueprint to learn more about our signature 5P Summit Planning Framework™ today.

If you enjoyed this episode, we'd be so very grateful if you left a 5 star review on Apple Podcast, Spotify, Stitcher, or Google Podcast! And don’t forget to subscribe so you don’t miss a single episode.

• [0:53] Tool #1: Website 
• [01:52] Tool #2: Email Marketing Platform 
• [03:23] Tool #3: Checkout Cart 
• [05:44] Tool #4: Course hosting platform 
• [7:16] Tool #5: Video hosting platform 

• ConvertKit 
• ActiveCampaign
• MailerLite 
• ThriveCart 
• Download our free Summit Planning Blueprint to learn more about our signature 5P Summit Planning Framework™ today.

If you enjoyed this episode, we'd be so very grateful if you left a 5 star review on Apple Podcast, Spotify, Stitcher, or Google Podcast! And don’t forget to subscribe so you don’t miss a single episode.

Onboarding your summit speaker sets the tone for the entire event, so it is important to have a solid system in place. Join us in today's episode to learn about our speaker onboarding process.

You will learn:

• The importance of a speaker agreement
• The tools and assets you need to set up
• What to include in your speaker welcome email

Your summit is as much of an experience for your speakers as it is for the attendees. It is important that you WOW them! And that is exactly what we are covering in this episode.

You will learn:

• Why it is important to be clear + organized from the very beginning
• How to allow for open communication at all times
• What to consider from promotional materials
• Ways to give speakers extra opportunity to promote themselves
• Our favorite way to say thank you to our speakers

In this episode, we are going to cover how to actually get your speakers to contribute a bonus to your All-Access Pass (without being pushy)!

You will learn:

• Why you should ask your speakers to contribute
• Give speakers who contribute a little something special
• How we get our speakers to contribute and where we ask

In this episode, we are going to cover how to properly vet your summit speaker applicants.

You will learn:

• Why you should have an application
• Questions to include in your speaker application
• The criteria we use to personally vet our speakers