Adam De Cata is the head of partnerships at Decentraland, a virtual social world, created and owned by its users. Decentraland is an early version of the metaverse.

Why you should listen:

Decentraland is a decentralized virtual reality platform powered by the Ethereum blockchain. Within the Decentraland platform, users can create, experience, and monetize their content and applications.

The finite, traversable, 3D virtual space within Decentraland is called LAND, a non-fungible digital asset maintained in an Ethereum smart contract. Land is divided into parcels that are identified by cartesian coordinates (x,y). These parcels are permanently owned by members of the community and are purchased using MANA, Decentraland’s cryptocurrency token. This gives users full control over the environments and applications that they create, which can range from anything like static 3D scenes to more interactive applications or games.

Decentraland is made up of parcels of LAND, each 16 meters by 16 meters. A scene is an experience that is built on one or several parcels.

Scenes are displayed one next to the other and players can freely walk from one to the other. Each scene is its own little world, items from one scene can’t extend out into another scene, and the code for each scene is sandboxed from all others.

Decentraland is working with brand partners such as WallStreetBets who are building a community within Decentraland. WSB has released Diamond Hands NFTs with unique utility for accessing events in the metaverse.

Supporting links:

Decentraland

WSB Collectibles

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Brave New Coin on Twitter

Brave New Coin

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