Virtually Everything! Podcast

It's the start of summer! But like spring, will this season also have a lot less work for us because of the strikes and AI? (00:00)

Peter Frelik sits down with 3-time Oscar-winning VFX legend Rob Legato to share how he has been able to continue to reinvent new ways to tell stories after every decade's technological innovation (02:52).

Next, they unpack what are the secrets to keeping our creative integrity intact as everything else in the industry changes around us (12:48).

Finally, Peter is joined by Daniel Mallek from Vū Technologies to lay out the strategies behind the launch of Luma AI's Dream Machine and Runway Gen 3 within days of each other. Get to know all the factors in the upcoming AI arms race! (20:48)

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Peter Frelik talks to Philip Galler, the Virtual Production Supervisor of The Mandalorian, House of the Dragon and founder of Lux Machina Consulting. They list all the different ways the audience is watching our stories. Hint: It's not just movie theaters anymore (02:26).

Then they talk about how the process would work in this world of robust transmedia delivery potential. They get to the bottom of what turning films into video games will really look like (10:56).

Finally, Peter is joined by Daniel Mallek from Vū Technologies to share their thoughts on the new SHOWRUNNER app, an AITV application allowing the audience to use "Text-to-Episode" prompts to create additional episodes of various cartoons (32:21).

SHOWRUNNER

SHOW-1 White Paper on how they're doing it

Phillip Galler's IMDB

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When looking at the new way people watch TV, streamers like YouTube are garnering such a large share of the eyeballs that even legacy companies are starting to strategize how to add more User Generated Content to their programming. But if UGC is going to be the "Next TV", then two specific A.I. issues may have a huge impact on content creators (00:00).

First, Peter Frelik is joined by UC-Berkeley lecturer Peter Bittner to go under the hood on how content credentialing works for generative A.I. features (ie. Adobe), and what lucrative opportunities can creators look into (2:18).

Then they break down the outcomes that the personalization of content by A.I. can have on creators and how it will reckon with our identity as storytellers (28:30).

Finally, on the Toast, Peter is joined by Daniel Mallek from Vū and A.I. Filmmaker/Stand-up Comic Jagger Waters to get the download on how Jagger and other storytellers have participated in very unique A.I. FIlm competitions at NAB and Cinema Synthetica at A.I. On The Lot (42:27).

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Peter is joined by Tim Moore, CEO of Vū Technologies to discuss what Virtual Production offered the market upon its introduction and how AI has impacted the workflow, both good and bad (01:47).

Then, they talk about Tim's anticipation of an AI market correction and how Virtual Production will help reboot itself during that time (19:08).

And in the Toast, Peter is joined by Daniel Mallek to discuss the beta release of Simulon, an intriguing app that fuses next-gen VFX and AR workflows to your iPhone (34:58).

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How do we attempt to categorize all the different things that GenAI can do in relation to filmmaking?

Peter explores the benefits and basic approaches to using GenAI in storytelling with Ryan Phillips, one of the filmmakers on the forefront of the technique. (2:20)

Then they explore the different types of GenAI technique, especially how AI will have the potential to turn films into video games. Could this change the film industry or create a new storytelling medium? (14:36)

Finally, Peter is joined with Daniel Mallek of Vu to highlight all the conversations and products that caught their attention at this year's NAB Show, including GenAI vs Utility AI, Adobe's AI Video Tools, the first Virtually Everything! Summit, Blackmagic, Aputure, Kelvin, Canon's 3D Camera and Insta360. (36:14)

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In preparation for the 2024 NAB Show, we are previewing some of the conversations to be had in Las Vegas.  

First up, Peter talks to Roy Kimani from CUBE Studios in London on how to approach all the new creative spaces we are inhabiting like virtual production and LED screens (2:05).

Then they define the role of the Creative Technologist and what that role will need to harness (11:50). 

To wrap up the episode, for the toast of the week, Peter is joined by Daniel Mallek of Vū to create their own NAB "Bingo Card" of products and trends that they think will light up the show! (32:00)

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In our first episode, our host, Peter Frelik, brings up the question on whether the newly released Apple Vision Pro can really "change filmmaking forever" as it's been said.

Peter talks to Alex Pearce from LightSail VR about the difference between VR/AR and how we got to the Vision Pro (2:09).

Then they explore the potential of storytellers questioning their reality and being able to relive their memories for better creative output (6:58).

To wrap up this episode, for the toast of the week, Peter is joined by Daniel Mallek of Vū to discuss how exactly is OpenAI going to pitch Sora to Hollywood executives next week. (27:52). 

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This is a podcast committed to digging into the art of tech-driven storytelling. Each episode finds us in front of the trailblazers and beat writers behind Virtual Production, the Metaverse, Web 3.0, XR, VR, AR, and even the mother of all advancements: AI. We go through the Reddit theories and virtually everything the internet can throw at us about these innovations with the desire to get to the truth! This is exactly what The Virtually Everything! Podcast is for. 

So, what can we learn together? 

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