Further to Andrew’s recent blog post about Virtue Broadcasting, we take the topic further.

We discuss virtue signalling in general, before moving on to the louder, shoutier form that is broadcasting. We talk about different forms of signals, from Twitter bios to mask wearing to clapping like a trained chimpanzee every Thursday evening.

We talk about Ben & Jerry’s recent Twitter rant and ask whether it makes any difference to us. Do we really care about the opinions of companies we buy from? What would it take for us ro stop buying from them?

Photo by Ben Hope on Unsplash

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