Dave Rich examines virtue ethics within Christian teaching, contrasting secular approaches with biblical principles. While godless virtue ethics lacks authority and struggles with practical guidance, Christian virtue ethics finds its foundation in God's character and Christ's perfect example. Scripture emphasizes moral excellence through passages such as 2 Peter 1:3-8, which call believers to cultivate virtues including knowledge, self-control, perseverance, godliness, and love.

Virtue ethics complements deontological commands and teleological purposes in comprehensive Christian ethics. Believers imitate Christ as the perfect exemplar, bearing God's image through godly attributes that produce righteous actions, for a good tree bears good fruit.