Kaya Yurieff and Jasmine Enberg sit down with Visa CMO Frank Cooper to discuss the future of marketing, how brands should work with creators and AI’s impact on the shopping journey. Plus, he shares Visa's plans for the FIFA World Cup, how to accurately evaluate the risk of creator businesses and why brands need to have a thick skin when working with talent.  

They also debrief their first Scalable Summit in Los Angeles, which brought together more than 400 people from different parts of the creator economy. They share their takeaways and the surprising thing that went wrong at the event.

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