Everybody loves the “free” part of a free trial offer. The “trial” part, on the other hand, often gets contentious. Subscription-based merchants who entice new customers with trial offers at discounted rates often get enthusiastic signups from curious customers who might balk at committing to a full-price subscription, but when automatic renewals kick in at the regular price many of those same customers forget what they signed up for and proceed directly to their bank to dispute the charge. To avoid this all-too-common scenario, Visa is introducing a new mandate regulating free subscriptions and promotional offers. What do subscription-based merchants need to know as we draw closer to the April 2020 compliance deadline?

What is Visa Subscription Mandate?

Visa Subscription Mandate is a Visa policy providing rules for enhanced merchant to consumer transaction disclosure, transparent consumer cancellation options, revised consumer dispute rights and merchant participation monitoring.

Full Text:
https://www.chargebackgurus.com/blog/visa-trial-and-subscription-mandate-explained

©Chargeback Gurus 2020
Production: Tyler DeLarm
Narration: Sarah Rife