Tracy Phillips, a 20-year, Emmy-nominated video pro, joins me on the podcast today and we talk about using video to market yourself and your business.

Topics discussed in this episode:

* How Tracy has taken her knowledge from the film world and translated it to online marketing

* Navigating impostor syndrome

* The beauty of being yourself and letting life happen when you’re on video

* Moving from a professional in the offline world to the online world

* How to navigate using video for your business as an introvert

* Tracy’s thoughts on how to not be awkward talking to the little green dot on your camera

Transcript:

Quotables:

“There’s only one way to get good on video, and that is to make videos and continue to make videos and continue to put yourself out there.”

Tracy Phillips

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“The only thing holding you back from visibility is you.”

Tracy Phillips

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“I have some news… and that is that you are human. And people aren’t buying your product, your widget, your course, your membership, your coaching — they’re buying you.”

Tracy Phillips

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“The truth is, your audience retains 95% of what you say on a video. 95% as opposed to 10% in written text.”

Tracy Phillips

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“It’s really just a matter of getting comfortable, and the only way you’re going to get comfortable is by actually doing it.”

Tracy Phillips