We walk through what visibility means to the average (not influencer/guru!) online business owner using lessons inspired by a novel, The Invisible Life of Addie LaRue.

Topics discussed in this episode:

* We start the episode by referencing a recent novel I read and how many business lessons I gleaned from this decidedly non-business book

* What Addie’s desire to live and experience everything and Henry’s desire to be enough have to do with visibility, branding, and showing up online

* The importance of being memorable

* How to plant ideas with your audience

* What you have to do first to be more memorable: show up

* How to commit to a visibility plan even if your first value is freedom and can’t stand fitting into a box

* Knowing you’re enough and working through Imposter Syndrome

* What the In N Out and Shake Shack rivalry has to do with Imposter Syndrome

* You have permission to be yourself exactly as you are right now, even if you’re messy

Transcript:

Quotables:

“You can’t be a chameleon online, tailoring your message to the person you’re speaking to as you do when you’re selling to a single person.”

Britney Gardner

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“To be unforgettable you have to get over yourself.”

John C Maxwell

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“You won’t be for everyone and that’s not only okay, it’s necessary.”

Britney Gardner

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“It’s a noisy world and only getting noisier. To stand out you have to show up in an unforgettable way.”

Britney Gardner

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Resources Mentioned

* The Invisible Life of Addie LaRue

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