What’s the first thing that comes to mind when you think about publicity? After I think about celebrities, perfume ads, TMZ, and shameless attention-seekers, I say, “I guess it’s not for me.” Thankfully, today’s guest is on the show to make me laugh and correct my thinking because PR is for everyone. KJ Blattenbauer is a publicist, author, and speaker who helps founders and experts move from overlooked to in-demand through credibility-driven visibility. In our conversation, she gives actionable steps on making sure your visibility is connected to your goals and your audience; it’s about service and storytelling. She also shares the importance of not giving up when someone says no, that all you need is a sprinkling of audacity to make a difference, why it doesn’t hurt to try something a million times, and why you can never have too much passion.