Visibility Strategies for Women Entrepreneurs with Tori Barker

Feeling stuck in the cycle of busy work and burnout? You're not alone, and this episode is your permission slip to do things differently. I’m joined by Marie Mack, Fractional Chief of Staff and systems strategist, who helps high-impact leaders get out of overwhelm and into alignment.

We unpack how to reclaim your time, lead with clarity, and use visibility as a tool for growth, not just noise. Marie shares her Multi-Mission Method™, a framework designed to help entrepreneurs focus on what matters most, delegate effectively, and build systems that actually support their goals.

In this episode, we cover:

• Signs your business is out of alignment
• How to delegate with confidence
• The consistency traps that keep women stuck
• How Marie helps clients turn visibility into real growth
• What small action you can take today to feel more in control

Whether you're running multiple businesses or just trying to make space for what matters, Marie’s insights will leave you feeling grounded and inspired.

✨ Subscribe and share with a fellow entrepreneur who’s ready to reclaim her time and visibility.

Connect with Marie Mack:

https://www.mariemack.com/

https://www.linkedin.com/in/marie-mack/

What do visibility and cybersecurity have in common? A lot more than most entrepreneurs realize.

In today’s episode, I’m joined by Lori Crooks, founder and CEO of Cadra, Inc., to break down the world of cybersecurity compliance — in human terms. Lori shares how building a trusted brand starts with protecting your systems, your clients, and your reputation.

We cover:

• Why entrepreneurs can’t ignore compliance
• The link between visibility and trust
• Lori’s journey from corporate to consultant to CEO
• How she mentors women in cybersecurity
• Practical steps to protect your small business (without tech overwhelm)

If you’re building a brand others rely on, this episode is a must-listen.

🔗 Learn more at cadra.com

💬 Connect with Lori on LinkedIn: linkedin.com/in/lori-crooks

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Follow Visibility Strategies for Women Entrepreneurs for more conversations that help you get seen, heard, and hired.

In this episode, Kimberly Wilkerson, founder of Token Clothing Company™, shares how she transitioned from speech-language pathologist to fashion entrepreneur, and how she’s using affirming language, neuroscience, and positive psychology to create Intelligent Fashion™ that boosts confidence and self-love.

Kimberly dives into the story behind her signature lines like Pajamas With Purpose™ and I AM Tees, and how each piece is designed to edify the wearer and the observer. From her intentional approach to apparel design to her mission-driven partnership with Refuge for Women, this episode is a masterclass in building visibility from the inside out.

You’ll learn:

• How fashion and psychology can work together
• The story behind Token Clothing Co.
• What “Intelligent Fashion™” really means
• How visibility is both an internal and external practice
• How to build a heart-led brand rooted in purpose

🔗 Learn more about Kimberly and Token Clothing Co: https://www.tokenclothingco.com

🎧 Subscribe and listen!

Psychological safety isn’t just a workplace perk; it’s a powerful strategy for retention, performance, and visibility. In this episode of Visibility Strategies for Women Entrepreneurs, Francie Jain, founder of Terawatt, shares how group coaching is helping companies scale connection, reduce turnover, and unlock measurable ROI.

We explore how creating psychologically safe environments helps teams collaborate more openly, innovate more effectively, and build cultures where people want to stay and grow. Francie also reveals a compelling case study of a healthcare system that saved $32 million annually by investing in group coaching to increase trust and performance.

Whether you're a founder, team leader, or coach, this conversation will shift how you think about team culture, visibility inside organizations, and the ROI of investing in people.

Resources & Links:

• Terawatt: https://www.terawatt.co
• Connect with Francie on LinkedIn: https://www.linkedin.com/in/franciejain
• Visibility Quiz: https://creativemarketingconsulting.com/visibility-quiz
• More episodes: https://creativemarketingconsulting.com/podcast

Are you ready to grow your business without the constant hustle, burnout, or misalignment? In this episode of Visibility Strategies for Women Entrepreneurs, host Tori Barker interviews Heidi Weiland, a holistic business coach who helps sensitive and introverted entrepreneurs scale sustainably while honoring their energy, values, and wellbeing.

Heidi shares her journey from running a successful yet draining business to creating her Soulful Scaling Coaching process, a blend of practical business strategy and nervous system care. You’ll learn how to break free from hustle culture, use Human Design to guide your decisions, and create systems that actually work for you.

This episode is perfect for female entrepreneurs, introverts, and highly sensitive business owners who want to scale with clarity, integrity, and ease.

In this episode, you’ll discover:

• How to grow your business without sacrificing your wellbeing
• The connection between nervous system care and sustainable success
• Why Human Design can be a game-changer for decision-making and visibility
• Practical ways to build spacious, supportive systems
• How to redefine success on your own terms
• 
  

Connect with Heidi Weiland:

Website: https://servicewithsoul.co

Instagram: https://instagram.com/servicewithsoul

In this powerful episode, Tori Barker is joined by certified Transformation Business Coach Ellen Tyler to unpack one of the most important mindset truths for women in business: You can’t outperform your self-image.

Ellen shares how her work with legendary mentor Bob Proctor reshaped her beliefs—and how she now helps high-achieving women break through invisible blocks, show up with confidence, and scale to 6- and 7-figure success without burnout.

Together, they explore the deep connection between self-image, fear, and visibility—and why rewriting your internal narrative is the first step to being fully seen in your business and life.

Whether you’re struggling with self-doubt, afraid to sell, or simply tired of hiding, this conversation will help you reframe your story and start showing up as the woman you're meant to be.

If your business feels stuck… it might be you.

In this powerful episode, I’m joined by Ral West, serial entrepreneur, systemization expert, and founder of Ral West Livin’ the Dream. With over 40 years of business-building experience and a major exit to Alaska Airlines under her belt, Ral shares what it really takes to stop being the bottleneck in your business and start leading like an owner.

We dive deep into:

• The signs you're operating instead of owning
• How systems and SOPs free you up to grow
• What true delegation looks like (hint: it’s more than handing off tasks)
• And how your visibility expands once you finally let go of the grind
• 
  

Whether you're stuck in the day-to-day or preparing to scale, this episode is packed with practical wisdom to help you reclaim your time, boost your visibility, and lead with intention.

What would you do if your world fell apart, and someone told you they didn’t see your value?

Becky Sampson didn’t just survive a painful divorce and 3½ years in family court… she turned it into the foundation of a purpose-driven business.

In this episode, Becky joins Tori Barker to share how she transformed 21 subpoenas, five attorneys, and countless setbacks into a mission to empower other women.

Confidence starts from within, especially in business.

In this episode, I’m joined by Dr. Foojan Zeine, international speaker, psychotherapist, and creator of the Awareness Integration Method, to explore how women entrepreneurs can overcome self-doubt, shift limiting beliefs, and step into their most confident, visible selves.

We dive into how early conditioning impacts your business success, why internal healing is the key to showing up fully, and practical ways to build more confidence, clarity, and emotional balance.

If you’ve ever felt stuck, scattered, or held back in your business, this episode will help you rewrite your story, break through internal blocks, and show up with more presence and power in life and business.

What you’ll learn in this episode:

✔️ Why self-doubt is learned—and how to unlearn it

✔️ The hidden link between family patterns and business growth

✔️ How to use emotional awareness to boost confidence

✔️ Practical tools to shift mindset and create daily intentionality

✔️ How to lead with clarity, confidence, and authenticity

In this powerful episode of Visibility Strategies for Women Entrepreneurs, host Tori Barker sits down with Sara Nay, CEO of Duct Tape Marketing, to explore how small businesses can lead with clarity in a rapidly evolving marketing landscape.

Sara shares her journey from intern to CEO and breaks down how Duct Tape’s Strategy First™ model is evolving with AI to help business owners simplify execution, amplify visibility, and build smarter systems. From aligning business and marketing strategy to empowering teams with AI, Sara offers practical wisdom for growth-minded entrepreneurs ready to ditch the chaos and lead with intention.

You’ll hear about:

• How to shift from marketing overwhelm to strategic clarity
• What it means to truly align business, marketing, and team strategy
• How AI can support—not replace—your team’s visibility efforts
• The power of quarterly planning and content systems that scale
• Sara’s personal visibility journey as a leader and first-time author
• 
  

Whether you’re rebuilding your strategy or scaling what’s already working, this episode will show you how to take control of your marketing and your growth with confidence.