The money formula you need to know as an online service business owner, especially in a year where new entrepreneurs are flooding the online business world.

TOPICS DISCUSSED IN THIS EPISODE:

* Why being in a different niche doesn’t necessarily mean you have different problems

* The need for more nurturing in today’s marketing climate

* Why the things you WANT to be known for aren’t necessarily going to bring in the right clients

* Systematizing and automating your marketing is a must for online businesses

* Why generic content ideas are not just lazy, but can actually hurt your business and your ability to create content that would move you forward

* The three steps to building visibility that actually gets you clients: getting their attention, building your KLT with them, and offering the right thing at the right time

* Why this visibility formula is platform agnostic

* Which visibility steps are dependant on your content

* What Content Lab is and who it is for

* The three “how” questions you need to ask if you truly want an online business

QUOTABLES:

“Visibility isn’t optional. It’s about you making money.” – @britneygardnerClick To Tweet

“A visibility plan—putting your content strategy into action—gets you clients.” – @britneygardnerClick To Tweet

“Authentic, automated marketing IS within your reach.” – @britneygardnerClick To Tweet

“Nobody CAN copy something that comes from your unique brain.” – @britneygardnerClick To Tweet

“When your best client isn’t seeing or hearing your content and immediately making the connection that you can help them, it’s because you didn’t make that connection for them.” – @britneygardnerClick To Tweet

“How are you going to use “smart content” to turn on the right clients…and subtly turn off the rest?” – @britneygardnerClick To Tweet