In this episode, I audit Stop Dieting Forever, a weight-loss-focused podcast by life and weight loss coach Jennifer Dent Brown. At the time of recording, Jennifer is three years into podcasting with 158+ episodes and 105,000 downloads already. Her show is already turning listeners into buyers and building interest in her offers. So throughout our audit, we focused on how we can maximize what she's already great at and improve her episodes even more so that her conversions match up to her audience size.

We cover:

Jennifer is a diet-industry disruptor. As a certified Health and Life Coach, host of a widely popular podcast, and founder of the weight loss process, Stop. Dieting. Forever.™, she is freeing women all over the world from their dependency on diets to lose weight. You can learn more about Jennifer and sign up for her free weekly newsletter, Food Freedom, at jenniferdent.com.

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The first step to having a podcast that turns listeners into buyers is laying the foundation with strategy and assets. With IsaGoodPodcast & Hands-Off Production, in 4 weeks' time, you will have your industry-leading assets, your first season's worth of topics, and a plan to stay consistent. I'm breaking down what that looks like in this episode. I'll cover what each week and session entails as well as what you can expect if you have a podcast or are starting one from scratch.

In just 4 weeks, you'll have a podcast set up to turn listeners into buyers. You'll have a proven conversion strategy, industry-leading assets that stand out, and a content plan so you know exactly what episodes to record.

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In this episode, I audit Zakia Haughton's podcast Easeful Living. She started this show in late 2022, as a way to express herself and hopefully gain clients, but decided to stop after five episodes because of the push-pull between the show being a free-flowing passion-project podcast and one meant to convert her clients. Together we walked through what worked, what could improve, and how she can revive the show to meet her goals.

We talk about:

Zakia is a former Online Business Manager and Ops Agency Owner turned Launch Strategist and Faith-Based Coach who equips online women leaders with the strategic, somatic, and spiritual tools they need to bring their life, values, and business into alignment so they can execute and scale sustainably with ease. She's been called a unicorn by her clients for her ability to identify business strategies that honor their revenue goals, capacity, and their nervous system. You can reach Zakia on Instagram @zakiahaughton or her website at zakiahaughton.com 

Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

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In this episode, I'm bringing you a conversation with my wonderful client, Asha Wilkerson. She is an educator and business coach who uses her podcast to turn listeners into buyers for her course, 1:1 coaching and international trips.

We talk about:

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Connect with Asha Wilkerson through Instagram @ashawilkersonesq and on her podcast Transcend the Podcast

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We wish everyone listened within the first hour of us releasing an episode, but the reality is people listen how they want to and when it's convenient for them. I've found that there are 5 types of listeners who will come to your show at different times, for different reasons. In this episode I share what they are and how you can make sure that no matter how a person listens, they are getting closer to a purchasing decision.

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Episodes that get promoted get more listeners, so in this episode I break down how we make it easy to promote your show with Hands-off production.

I go over our signature promotion assets Click-Worthy Clips and quotes and Engaging Email Copy. I also share the strategies I encourage clients to use to make their podcast as effective as possible for interacting with leads.

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An obvious question when you decide to start or rebrand your podcast is "should I have guests?" You might be looking at the big name shows and thinking "if they do it, I should to." However, guests aren't always what you need to reach your goals with your show.

So today, I'm sharing

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There are 4 common myths about podcasting holding you back from starting your podcast. In this week's episode I go over these 4 myths and what you should focus on instead.

We touch on:

If you're ready to stop all the Googling and get a custom strategy for your podcast that is focused on CONVERSIONS, learn more about IsaGoodPodcast here or book a call with me right here.

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Do you find yourself having to decide between taking a vacation and keeping your marketing running? Most front-facing entrepreneurs feel like they do. So today I'm sharing with you how I'm getting my client ready for a two month vacation this summer, during which she will have weekly podcast episodes and social media content with ease.

You'll learn:

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Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast (https://portal.isamediainc.com/public/appointment-scheduler/63b2f9a807d7d7503e67a468/schedule)

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