Welcome to another episode of the Build Your
Success Podcast! Today, we have a treat for you as I am joined by a special repeat guest, Jason Cutter. Jason is the author of "Selling with Authentic Persuasion" and the founder of the Selling Effectiveness Institute.
In this episode, Jason talks about his unique approach to sales, inspired by his unconventional background in marine biology and a mission to transform
salespeople from order takers to quota breakers.
You'll hear thought-provoking insights on the
symbiotic relationship between leadership and sales, the importance of understanding human behavior in sales, and the value of establishing a clear vision in any organization.