Vision Pros Live Podcast

Description:

What if getting more yeses had nothing to do with lying, pressure, or manipulation, and everything to do with science? In this episode of Vision Pros Live, Patrick Van der Burght, #4 ranked Cialdini Certified Trainer worldwide, founding member of the Cialdini Institute, and author of How to Hear YES More Often, breaks down the behavioral science behind ethical persuasion. From Dr. Kahneman's System 1 vs. System 2 thinking to Dr. Cialdini's 7 universal principles of influence, this conversation will change how you communicate, in sales, leadership, marketing, and even at home.

Connect with Patrick Van der Burght:

🌐 Website: https://ethicalpersuasion.com.au

💼 LinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/

📖 Book: How to Hear YES More Often, available on Amazon

📖 Recommended read: Influence: The Psychology of Persuasion by Dr. Robert Cialdini

Vision Pros Live Resources:

🔥 Automate leads with AI 24/7: https://ai.firstclassbusiness.io/

🎙️ Be a guest on VPL: https://visionproslive.com/

Timestamps:

0:00 - Patrick's vision: spreading the science of ethical persuasion

1:45 - Why most business people miss out by ignoring behavioral science

3:00 - The difference between ethical persuasion and lying or cheating

4:10 - System 1 vs. System 2: how 95% of decisions are actually made

6:00 - Dr. Cialdini's 7 principles of persuasion explained

7:17 - Social proof: why 98% of shoppers rely on online reviews

8:00 - Authority: how name-dropping a Nobel Prize winner changes minds

8:58 - Scarcity: the cookie jar experiment that proves less is more valuable

10:57 - Ethical persuasion as self-defense against manipulation

12:01 - Patrick's vision: building application skills, not just knowledge

12:48 - The forgetting curve: why you lose 90% of new info in 7 days

14:00 - Closing thoughts and how to connect with Patrick

#EthicalPersuasion #VisionProsLive #PatrickVanDerBurght #Cialdini #Influence #BehavioralScience #SalesTraining #Persuasion #Leadership

Description:

Is your company ready to scale, or are you unknowingly the bottleneck holding it back? In this episode of Vision Pros Live, Bryan Baker, MBA, Fractional COO at Executives Now and 20-year startup operations veteran, shares why what got you to $1M won't get you to $20M, how founders unintentionally burn out their best people, and what it really means to build systems that let your company grow without you. If you're a founder, CEO, or entrepreneur ready to stop being the hero of every process, this episode is for you.

Connect with Bryan Baker: 💼 LinkedIn: https://www.linkedin.com/in/bryan-noble-baker/ 🌐 Company: Executives Now

Vision Pros Live Resources:

🔥 Automate leads with AI 24/7: https://ai.firstclassbusiness.io/

🎙️ Be a guest on VPL: https://visionproslive.com/

Timestamps:

0:00 - Welcome and intro: who is Bryan Baker?

1:00 - His vision: helping companies execute and scale as a fractional COO

2:30 - What got you to $2M won't get you to $20M, the founder bottleneck problem

4:00 - Why good people leave: founders burning out their teams

5:00 - Fractional COO vs. consultant: what's the real difference?

6:30 - KPIs for everyone: why only leaders seeing the scoreboard kills teams

7:00 - The basketball analogy: players need to know the score too

9:00 - Leadership's two responsibilities: clarity and removing obstacles

10:30 - Why founders get a "sick thrill" from being needed, and how to break it

11:00 - Bryan's why: 20 years in startups, every pitfall seen

12:00 - Work to live, not live to work: family and Utah outdoors

13:00 - Closing thoughts and how to connect with Bryan

#FractionalCOO #VisionProsLive #BryanBaker #StartupGrowth #OperationsStrategy #ScalingBusiness #ExecutivesNow #BusinessSystems #Entrepreneurship

Description:

What does it take to go from zero to a deadly marketing expert, without cutting corners? In this raw and real episode of Vision Pros Live, Jackson Calame sits down with Andrew Coleman, founder of BT Digital and AI-powered marketing strategist, for an unscripted masterclass on driving visions forward. From lead generation secrets using Upwork, cold email, and personalized video pitches, to treating your VAs like humans and avoiding the fulfillment bottleneck, this conversation is packed with actionable gold for any entrepreneur ready to scale smart.

Connect with Andrew Coleman:

🌐 Website: https://btdigital.com

💼 LinkedIn: https://www.linkedin.com/in/andrew-coleman-marketing/ Vision Pros Live Resources:

🔥 Automate leads with AI 24/7: https://ai.firstclassbusiness.io/

🎙️ Be a guest on VPL: https://visionproslive.com/

Timestamps:

0:00 - Raw start: lessons from working with Gronkowski's companies

3:35 - Work smarter AND harder: doing the RIGHT work

5:05 - Andrew's vision: scaling businesses with marketing, advertising & AI

11:20 - Welcome to Vision Pros Live: driving the vision forward

13:00 - What it means to be a "deadly" marketer

15:30 - Tools Andrew uses: HubSpot, ClickUp, GoHighLevel

16:00 - How to treat your VAs right, the virtual abuse problem

20:00 - Andrew's approach to building real VA relationships

22:00 - Jackson's 30-day goal: 7 new clients for First Class Business

23:00 - Andrew's 30-day goal: scaling from $5K to $10K/month

24:30 - Lead generation strategy #1: personalized cold video pitches

26:30 - Lead generation strategy #2: Upwork, metrics and close rates

28:30 - Lead generation strategy #3: cold email campaigns

32:00 - The reverse pitch: let them sell you first

36:00 - PodMatch: how Jackson booked 100 guests in 48 hours

38:00 - The preferred vendor program: pre-qualifying the right partners

41:00 - Never stop your lead gen, the #1 mistake entrepreneurs make

46:00 - The fulfillment bottleneck: productize your offer

51:00 - Budget talk: max ad spend and minimum thresholds

58:00 - Final wisdom: attract, offer, fulfill, just get someone in the door

1:04:00 - Closing thoughts

#VisionProsLive #AndrewColeman #BTDigital #AIMarketing #LeadGeneration #MarketingStrategy #ScaleYourBusiness #Entrepreneurship #ColdEmail

Description:

Before the cameras officially roll, the real conversations happen. In this raw and unscripted Session 1 with Andrew Coleman, AI marketing strategist and founder of BT Digital, Jackson Calame gets candid about what separates good marketers from great ones. From the danger of obsessing over attribution tracking, to why TV advertising is far from dead, to how humility will always outpace arrogance, this behind-the-scenes conversation is packed with mentorship gold for any visionary entrepreneur ready to level up their thinking.

Connect with Andrew Coleman:

🌐 Website: https://btdigital.com

💼 LinkedIn: https://www.linkedin.com/in/andrew-coleman-marketing/

Vision Pros Live Resources:

🔥 Automate leads with AI 24/7: https://ai.firstclassbusiness.io/

🎙️ Be a guest on VPL: https://visionproslive.com/

Timestamps:

0:00 - Mentor feedback: the danger of making baseless claims in marketing

1:30 - Why saying "TV is useless" can destroy your reputation with big brands

3:30 - How to make bold points without crossing the line

5:00 - The tracking addiction: why attribution obsession strangles growth

6:00 - The Laserway story: how direct attribution was limiting their scale

11:00 - The NordicTrack campaign: 32-to-1 returns and what tracking couldn't see

14:00 - The Kickstarter example: proving value you can't directly attribute

16:30 - Andrew's shift: why he now believes TV advertising has real value

18:00 - Tactics vs. principles: combining both for a lasting legacy

19:00 - Why Stephen Bartlett is the model: tactics + human intentionality

20:30 - True definition of an expert: someone willing to go get the answer

22:00 - Final wisdom: you're not insane, you're determined, never stop learning

23:00 - Closing thoughts

#VisionProsLive #AndrewColeman #BTDigital #MarketingMindset #AttributionMarketing #TVAdvertising #MentorTalk #Entrepreneurship #GrowthMarketing

Description:

What if joy isn't something you chase, but something you uncover by knowing who you truly are? In this episode of Vision Pros Live, Larry Kesslin , entrepreneur, coach, business development specialist, and author of The Joy Molecule and Success Redefined, shares the powerful framework that has guided his 30+ year journey toward inner peace. From growing up in a household filled with stress and financial tension, to discovering the three most important questions every human must answer: What am I? Who am I? And why do I exist?

Connect with Larry Kesslin:

🌐 Website: https://www.5-dots.com/

💼 LinkedIn: https://www.linkedin.com/in/larrykesslin

✉️ Email: [email protected]

📖 Books: The Joy Molecule & Success Redefined, available on Amazon V

ision Pros Live Resources:

🔥 Automate leads with AI 24/7: https://ai.firstclassbusiness.io/

🎙️ Be a guest on VPL: https://visionproslive.com/

Timestamps:

0:00 - Welcome and intro: who is Larry Kesslin?

1:07 - The most selfish thing you can do is give fully to others

2:00 - Larry's origin story: growing up in a stressed household

2:55 - Finding himself in the Barnes & Noble self-help section at 28

3:30 - The three questions that unlock joy: What? Who? Why?

4:00 - Larry's what: coach, speaker, and human connection specialist

4:30 - The Joy Molecule: four atoms and why "why" is the most important

5:00 - You are a spiritual being having a human experience

5:30 - Agency over thoughts and feelings: the key to lasting peace

6:00 - Belief systems are created, not real, but your reality

6:30 - Closing thoughts and how to connect with Larry

#JoyMolecule #VisionProsLive #LarryKesslin #InnerPeace #PurposeDriven #SpiritualGrowth #SuccessRedefined #JoyAndHappiness #MindsetCoach

What happens to everything you've built when you're gone, or when something goes wrong? In this episode of Vision Pros Live, Matt Meredith, Esq, CFP, founder of Meridian Legal Advisors and the rare professional who is both a licensed attorney and a Certified Financial Planner, shares how he's solving the biggest blind spot in wealth management: the dangerous gap between your financial advisor, your CPA, and your attorney. A must watch for every entrepreneur who wants to protect their family, their assets, and their legacy.

Connect with Matt Meredith:

🌐 Website: https://meridianlg.com

💼 LinkedIn: https://www.linkedin.com/in/matthewrmeredith/

Vision Pros Live Resources:

🔥 Automate leads with AI 24/7: https://ai.firstclassbusiness.io/

🎙️ Be a guest on VPL: https://visionproslive.com/

Timestamps:

0:00 - Why estate planning matters: a personal story

2:10 - Welcome and sponsor shoutouts

2:40 - Matt's background: from equities trader to CFP to attorney

4:30 - The 2008 crash and the pivot to wealth management advisory

5:50 - The massive gap in the financial industry: silos that don't talk

7:10 - How Meridian Legal Advisors was born: one-stop legal, tax & financial planning

8:45 - Why your CPA, attorney, and financial advisor must be in the same room

10:00 - How few entrepreneurs truly have their legal and financial house in order

12:00 - The treasury wins the war: why financial alignment is critical

12:45 - Final wisdom: stop obsessing over what you don't know, take action

13:30 - Let go of ego before it costs you everything

14:10 - Closing thoughts and how to connect with Matt

#EstatePlanning #AssetProtection #VisionProsLive #MattMeredith #WealthManagement #TaxStrategy #BusinessLaw #EntrepreneurFinance #MeridianLegalAdvisors

What if type 1 diabetes didn't stop you from summiting mountains, doing 50-mile backpacking trips, or living life without limits? In this episode of Vision Pros Live, Chris Roome, founder of Project InsulNation and 26-year type 1 diabetic, shares his mission to take T1D adventurers out of their comfort zone and into the wilderness. From a sold-out debut trip in the White Mountains of New Hampshire to a planned all-T1D summit of Denali in Alaska, this is a story about community, courage, and refusing to hear "you shouldn't.

Connect with Chris Roome:

🌐 Website: https://www.projectinsulnation.com

💼 LinkedIn: https://www.linkedin.com/in/christopher-roome-1a375a88/

Vision Pros Live Resources:

🔥 Automate leads with AI 24/7: https://ai.firstclassbusiness.io/

🎙️ Be a guest on VPL: https://visionproslive.com/

Timestamps:

0:00 - Welcome and intro: who is Chris Roome?

1:45 - Living with type 1 diabetes for 26 years

2:55 - Growing up hearing "you shouldn't, and ignoring it

3:45 - The birth of Project InsulNation: adventure meets community

4:55 - The mission: take T1Ds out of their comfort zone

7:25 - First trip: White Mountains, NH 30 applications in 48 hours

8:40 - The 3-tier system: beginner, intermediate, and expert trips

10:05 - Second trip: 50-mile Teton Crest Trail in August

10:20 - Expert level: all-T1D summit of Denali in Alaska (2028-2029)

11:10 - Why trips are T1D-only, and why that matters

12:05 - Medical professionals & campfire talks: education in the wild

14:05 - Caretakers welcome on beginner trips

15:20 - Scholarships, sponsorships, and funding the right way

17:20 - Walking away from bad investors as a startup

19:00 - Final wisdom: clarity + values = unstoppable momentum

20:12 - Closing thoughts and how to support Project InsulNation

#ProjectInsulNation #Type1Diabetes #T1D #VisionProsLive #ChrisRoome #AdventureWithDiabetes #T1DAdventure #NoLimits #diabetescommunity

Financial security is more than a bank balance; it is a strategy for peace of mind.

In this episode of Vision Pros Live, Patrick Negado analyzes why financial success doesn’t always guarantee emotional stability regarding retirement and what principles are necessary to build a solid, purpose-driven wealth plan.

In this conversation, you will learn:

- The difference between having capital and achieving real financial security.

- Strategies to balance risk, growth, and wealth stability.

- How to develop a financial mindset focused on value preservation.

- Key elements often overlooked in conventional retirement plans.

- Methods to align your financial goals with long-term peace of mind.

Connect with Patrick Negado:

🌐 http://canoeandcurrentwealth.com/

https://visionproslive.com/vision-pros-podcast-episode-patrick-negado

Follow and subscribe for weekly conversations on leadership, strategy, and growth:

https://www.youtube.com/channel/UCnOhMToMnmF1x6BcmANZo8A

https://www.facebook.com/visionproslive

https://www.instagram.com/visionproslive/

https://www.tiktok.com/@visionproslive

#VisionProsLive #WealthStrategy #RetirementPlanning #MoneyMindset #FinancialSecurity #Investing #Leadership

Hard work matters, but it’s not the whole strategy.

The real question is what you’re building and how you’re positioning it.

In this episode of Vision Pros Live, Mohad Ghani shares the shift from selling services to selling outcomes, and why trust, clarity, and positioning are the real drivers of growth.

If you're working harder than ever but not seeing results, this conversation will change how you think about business.

You’ll learn:

• The difference between selling services vs selling outcomes

• How to recognize an outcome-driven leader

• Why hustle alone doesn’t create sustainable success

• How trust becomes your strongest competitive advantage

• The shift from effort to real impact and measurable results

• How pressure and adversity can shape a powerful brand

Follow and subscribe for more conversations with top leaders and entrepreneurs:

https://www.youtube.com/@VisionProsLive

https://www.facebook.com/visionproslive

https://www.instagram.com/visionproslive/

https://www.tiktok.com/@visionproslive

#Entrepreneurship #BusinessGrowth #Leadership #SalesStrategy #VisionProsLive

What if the smartest path to entrepreneurship isn't a startup, it's a franchise? In this episode of Vision Pros Live, Rich Potter, FBA 2025 Rising Star, award-winning franchise consultant, and founder of Franchise Heroes, breaks down why high-performing professionals are stuck trading one set of golden handcuffs for another, and how structured business ownership through franchising can provide real freedom without blowing up your life. A must-watch for anyone ready to move from frustrated employee to confident owner.

Connect with Rich Potter:

🌐 Website: https://franchiseheroes.co

💼 LinkedIn: https://www.linkedin.com/in/rich-potter-533381a/

📘 Facebook: https://www.facebook.com/rich.potter.16

Vision Pros Live Resources:

🔥 Automate leads with AI 24/7: https://ai.firstclassbusiness.io/

🎙️ Be a guest on VPL: https://visionproslive.com/

Timestamps:

0:00 - Rich's vision: helping professionals stop chasing income and start building ownership 2:10 - Welcome and intro: who is Rich Potter?

2:45 - How corporate experience and trial & error led to franchising

3:50 - Franchising vs. startups: why the odds are stacked against startups

5:55 - The power of buying into a proven, systematized business model

7:00 - Why being well-capitalized is critical to franchise success

7:30 - The real business failure rate: 96% within 10 years

9:10 - Why Subway and McDonald's are no longer great franchise opportunities

13:00 - Alignment first, brand second: figuring out who you are before picking a franchise

14:45 - Are you an achiever, a societal, or an emulator? Finding your franchise fit

15:50 - The golden handcuffs trap: don't swap one for another

17:00 - How franchising can fund and support your bigger vision

18:20 - Closing thoughts and how to connect with Rich

#FranchiseOwnership #VisionProsLive #RichPotter #FranchiseHeroes #StructuredEntrepreneurship #BusinessOwnership #FranchiseConsultant #FinancialFreedom #entrepreneurship