Vision Tech Perspectives

This is Part #3 of our conversation with Dr. Jay Akridge, Purdue University, talking about the Land Grant university's role in today's fast-pace ag industry and its still-vital role in research and education.

This is Part #2 of our conversation with Dr. Jay Akridge, Purdue University, talking about the Land Grant university's role in today's fast-pace ag industry and its still-vital role in research and education.

Where does the Land Grant University fit in today's fast moving ag tech industry?

Our guest for this episode is Dr. Jay Akridge, former Dean of the College of Agriculture and former Provost of Purdue University. Currently, Jay is back on the faculty in Agricultural Economics at Purdue

We had the opportunity to talk with Jay about Land Grant Universities and its place in today’s industry.  With the changes in the industry from when the land grant system was created, the access of information from the industry as well as the internet and the speed the industry is changing, we wanted to better understand where the Land Grants fit and how we can take advantage of the resources available from all sources in our industry.

This is Part One of the conversation with Dr. Jay Akridge.

Our culture is inundated with acronyms. It has become a norm for agriculture as well.

The latest acronym that we're now seeing is EIQ (Environmental Impact Quotient).

In this episode, Doug and Dave discuss EIQ and how it intersects with ESG (Environmental, Social Governance) and how we will run our operations in the future.

Join us in the conversation and share your questions and thoughts in the comments below.

We continue our conversation with Alan Hoskins. However, we change the subject to a sideline of Alan's. Used farm equipment.

That used to be a fairly simple topic. Evaluate what you need. Find options, whether at your local dealership or another farmer who is ready to sell. Make sure that the piece of equipment is sound and there are no surprises. And you make the purchase.

Today, it can be a little more complicated. A farmer or rancher still takes the above into consideration, but they now need to evaluate the technology that is on the used piece that is being considered. Hours and price are not all that you need to know.

Some things that need to be taken into consideration. Does the equipment have the same level of technology. For example. If your operation is using RTK correction for automatic steering, then you need to make sure that the used equipment has RTK or the upgrade to RTK is included in the purchase.

This is just the start of the conversation in the next episode of Vision Tech Perspectives. We continue our conversation with Alan Hoskins, President and National Sales Manager for American Farm Mortgage & Financial Services. Alan is a bit of a used equipment guy and we discuss the used equipment and the technology that we need to be aware of when we purchase used equipment.

We've seen the commercials about "impossible burgers," "beyond meat" and plant-based burgers. These are products that are using plant-based products to replicate the texture, the look and the taste of a beef hamburger.

When we talk about "Lab-Raised Meat," we are not talking about a plant-based product. We will be talking about meat raised from meat in a lab.

What are the drivers behind these initiatives?

What are the implications to production agriculture?

Join us in the discussion on Lab-Raised Meat and learn with us!

You're in a conversation and, at some point, you realize that you're not really talking about the same things. Yes, you are using the same terms, but you realize that your definitions of those terms are different. Now there's confusion.

That's really where we are, and have been in ag technology. Even when I was with AGCO and Southern States, we had a glossary for our team to refer to so that there was no confusion among us.

There are newer terms and acronyms in the ag industry that seem to have multiple definitions and are causing confusion.

In this episode, Doug and Dave will dig a little deeper into some of those terms to, hopefully, give a better understanding to these terms and acronyms.

We hope you enjoy the next episode of Vision Tech Perspectives!

With all of the technology in the market and so much new technology being released every day, how to you discern between the Urgent vs. the Important?

We talk about the noise of the industry and looking at what is Urgent vs. Important on your operation. Not your neighbor's or competitor's operation. Not the industry as a whole. What's Urgent vs. Important on YOUR operation.

Join us for this episode and we will discuss how to look at the differences between the two and how to discern between the two.

We have an expectation in anything we do. Whether in our personal or professional life. How do you manage the expectations for the technology on your operation? Too many times we have "Unknown," "Unrealistic" expectations for some of the technology we buy and then become very disappointed with the product or service and blame the vendor that it didn't do what we expected it to do.

We must move toward "Known," "Realistic" expectations so that everyone is on the proverbial same page and expectations are met or even exceeded.

We will discuss how to best address the expectations of the ag technology tools, services and programs on this episode.