I chat with my talented sister, Simone Jenkinson, Creative Director for Cuerda Creatives and La Casa Pepanova, an artistic retreat in Galicia, Spain. Simone generates imaginative concepts that help brands express their vision, coordinating large-scale events that embody a company’s inspiring essence.

In this episode, we explore her journey from Argentina to Spain, moving from corporate roles to community-based arts, and the lessons learned along the way. Topics include finding your tribe at work, overcoming childhood feelings of not fitting in, handling rejection, and “finding the light” as a leadership approach that unlocks team potential. Learn insider secrets and practical tactics to boost performance and impact.

Her portfolio includes Coca-Cola, Glasgow 2014 Commonwealth Games, Oral-B, MTV, Ford, Spotify, Stella Artois, and the Discovery Channel. Before this, she wowed audiences as a performer in the aerial theatre show De La Guarda, which toured worldwide, with stops like the Round House in London, drawing attendees from icons such as Madonna and Mick Jagger.

What You Will Learn:

💡 Finding your tribe at work and forging authentic belonging

💡 Turning creative vision into scalable, brand-aligned experiences

💡 Leadership strategies to empower teams and elevate performance

Here’s to your shining!

Estelle Read  

Bestselling Author, Coach & Speaker

Timestamps:

(00:00) Introduction to Exec Insider Secrets

(01:04) Meet Simone Jenkinson: Creative Director

(02:30) The Journey from Theatre to Creative Direction

(10:00) Highlights of Simone’s Work with Major Brands

(20:00) The Importance of Community in Creative Projects

(30:00) La Casa Pepanova: Vision and Purpose

(40:00) Overcoming Challenges and Embracing Creativity

(50:00) Final Thoughts and Legacy

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@artistretreatgalicia

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⭐Work with Estelle Read:

Find out more about our coaching programmes:

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⭐Buy Estelle Read’s Bestselling Book:

Inner Brilliance, Outer Shine: 10 Antidotes to Imposter Syndrome, Workaholism and Stress: https://amzn.eu/d/67dE4CH

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⭐Disclaimer:This podcast is for informational purposes only and should not be considered professional advice.Please consult a qualified professional for specific advice.