Chris DuBois went from the Army to agency leadership—and now he’s helping marketing agencies scale smarter.In this episode of the Vision To Vibe Podcast, I sit down with Chris DuBois, Founder of Dynamic Agency OS and creator of the All In Agency Summit. Chris shares his remarkable journey from military officer to agency builder, unpacking the lessons he’s carried from leading operations in the field to leading marketing organizations in a fast-changing digital era.

Stay tuned for the 2025 All In Agency Summit coming up in November!

Key Take Aways From My Interview with Chris:

✅ How to operationalize agency success with repeatable systems and playbooks

✅ The story behind launching the All In Agency Summit and why community beats competition

✅ How to keep audiences engaged all day on a virtual event

✅Why positioning and targeting are the real keys to growth for an event

✅Smart follow-up strategies that maintain momentum and build long-term relationships from each event

🔥 Whether you run an agency, work in marketing ops, or want to learn how military discipline translates into business growth, this episode is packed with insights and real talk.

Chapters:

00:00 Introduction to Vision to Vibe Podcast

01:14 Chris DuBois: From Military to Marketing

04:24 Operationalizing Agency Success

07:46 Navigating Challenges During the Pandemic

11:17 Positioning and Targeting in Marketing

14:28 Creating a Unique Value Proposition

18:09 The All In Agency Summit: Concept and Execution

21:21 Overcoming Challenges in Event Planning

25:29 Engaging the Audience Effectively

30:00 Post-Event Follow-Up Strategies

33:59 Building Momentum for Future Events

🤝Connect with Chris on Linkedin: https://www.linkedin.com/in/christopherrdubois/

🎧Follow the Vision To Vibe podcast on YouTube or Apple Podcasts:Youtube: https://www.youtube.com/@VisionToVibe-NSI?/subscribe

Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906

Join us as Chad Mann, a Video Team leader with a rich background in Hollywood and tech, shares his expertise on integrating video into B2B marketing strategies from startups to scale-ups. Listen as Chad unpacks how he has effectively used video to enhance events, build communities, and strengthen partnerships. Learn practical tips on prioritizing projects, leveraging talent, and creating content that resonates with your audience. Perfect for anyone looking to elevate their brand's video presence in the B2B space.Key Takeaways:The importance of video in brand storytelling and customer engagement. Strategies for starting a corporate video initiative with limited resources. How to cast and direct talent for authentic and engaging video content. The role of video in different stages of the marketing funnel.RESOURCES:🤝 Need help planning your next corporate event? Let's talk: https://nextlevelinbound.com/contact-nick🎧 Listen to this episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906-Listen to this episode on Spotify: https://open.spotify.com/show/6LfjYkI8uqIclyuP0RmRyq-Connect with Chad Mann on Linkedin: https://www.linkedin.com/in/chadmann/-Follow Nick on Linkedin: https://www.linkedin.com/in/nicksal/Hashtags: #VideoStrategy #B2BMarketing #ContentCreation #VisionToVibeChapter Markers:Introduction to Vision to Vibe - 00:00Chad Mann's Journey from Hollywood to Tech - 02:15The Role of Video in B2B Marketing - 10:30Starting a Corporate Video Strategy - 18:45Leveraging Internal Talent vs. Hiring Actors - 27:00Common Pitfalls in Video Production - 35:20Engagement Metrics and Success Indicators - 42:10Final Thoughts and Future Directions - 50:00

n this episode of Vision to Vibe, I sit down with Ileana Stariva—global customer success leader and former chief of staff at ServiceNow—for a deep dive into what it really takes to run high-impact executive meetings and leadership events that actually drive change.A former colleague of mine with experience across PR, customer success, and strategic operations at global tech giants like HubSpot, Cisco, and ServiceNow, Ileana brings clarity and actionable wisdom to the messy world of enterprise event planning. From building thoughtful agendas to orchestrating buy-in across continents, she shares how to create gatherings that align leadership, spark collaboration, and move the needle in under 90 days.👉 This Video Is Perfect for:Marketing and customer success leaders, chiefs of staff, event strategists, and anyone tired of calendar-clogging meetings that go nowhere.🎯 Key Topics We Cover:-The “meeting playbook” that led to real change across EMEA leadership-Why thoughtful agendas beat overstuffed PowerPoints-How networking time can be the most valuable time-Cultural differences in U.S. vs. European leadership planning-How to avoid the biggest mistakes in executive event strategy🔑 Takeaways:✔️ Build events with your stakeholders, not for them✔️ Prioritize peer storytelling over top-down directives✔️ Make time for connection, not just content✔️ A killer meeting = the right people, the right format, the right follow-throughRESOURCES: 🤝 Need help planning your next corporate event? Let's talk: htthttps://nextlevelinbound.com/contact-nick🔗 Connect with Iliyana:  https://www.linkedin.com/in/iliyanastareva/📢 Subscribe to the podcast for more episodes with bold voices in marketing, experience design, partnerships, and creative leadership

In this episode of Vision to Vibe, I’m joined by my friend and event powerhouse, Sara Lieber, to unpack the real, behind-the-scenes dynamics of event planning that most marketers don’t talk about.From redefining ROI to managing registration chaos, Sara and I get into:✅ Why registration is your first impression—and your first opportunity to wow attendees✅ How time management, accountability, and communication make or break an event✅ What to do when your Plan A fails (and B through F aren’t looking great either)✅ Why a small, scrappy team often outperforms a bloated one✅ Why ROI needs to go beyond revenue—and focus on experience, brand equity, and long-term impactWe also take on some of the industry’s sacred cows: budget myths, last-minute planning strategies, and what kind of events are really delivering results in 2024.If you lead field marketing, events, or just want a more honest take on what it takes to produce great experiences—especially with limited resources—this is the one to watch. 🎯🧠 Bonus: Sara’s mindset and energy around making events feel like a wedding (yes, really!) will inspire any marketer aiming to level up.🤝 Interested in getting help with your next big event? Contact me for a free event strategy consult: https://nextlevelinbound.com/contact-nick📌 Subscribe to Vision to Vibe 's YouTube channel for more conversations with B2B event pros, marketing leaders, and partnership pioneers who turn bold ideas into real pipeline: https://www.youtube.com/@VisionToVibe-NSI🍏 Listen to this show on Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906🎧 Watch/listen to this entire show of Spotify: https://open.spotify.com/show/6LfjYkI8uqIclyuP0RmRyq

Want to know what makes a B2B event go from meh to mind-blowing?In this episode (recorded in Q4 last year), I sit down with Bethany Murphy, the powerhouse behind unforgettable events like Drift Flash + RevGrowth and 6sense's Breakthrough + Club6, to explore what really goes into planning corporate B2B customer event experiences that generate pipeline, delight attendees, and make your brand unforgettable.💥 In this episode we cover:✅ How Bethany went from pre-law to event logistics legend✅ The hard truths about event budgets and ROI✅ Why obsessing over contracts and concessions will save your team $$$✅ Tactical tips for planning your first flagship event✅ How the best B2B brands keep pushing the event bar higher each year (and how you can too)✅ The hidden power of delight, surprise, and the occasional splash mob🎟 Whether you’re planning your first customer event or scaling a conference series, this one’s full of hard-won lessons, hilarious moments, and enough event strategy gold to build your next big win.💡 Big takeaway? It’s not just about big budgets—it’s about bold ideas, attention to detail, and building real relationships across your team and community.📢 Don’t forget to like, subscribe, and hit the bell to catch more episodes of Vision to Vibe!🔗 Follow Vision to Vibe on LinkedIn: linkedin.com/nick-sal-inbound🔗 Connect with Bethany Murphy: https://www.linkedin.com/in/bethanyjmurphy/📺 Watch more episodes: https://youtube.com/playlist?list=PLKoaLTtOFnOo5Ziy4Gq5yO9VT2ja9AM7e&si=wnRFGx17Cw014eXL👇 Drop a comment and let us know your favorite event moment or lesson!

What if trust—not traffic—is your most valuable marketing asset?In this episode of The Vision To Vibe podcast, I sit down with legendary speaker, author, and sales/marketing truth-teller Marcus Sheridan to unpack the ideas behind his brand-new book, Endless Customers (dropping this week!).We talk about why customer acquisition keeps getting harder, how AI is shifting buyer expectations, and why transparency is the new conversion hack. Marcus also breaks down the 4 Pillars of a Trusted Brand, and shares real-world strategies you can use right now to create content, tools, and conversations that build trust at scale.🧠 From self-service pricing tools to the rise of authentic video and “talking about what others won’t,” this is a masterclass in how to earn trust in the age of AI—from someone who’s been ahead of the curve for over a decade.

📚 Grab Marcus Sheridan’s new book → Endless Customers here: https://www.endlesscustomers.com/

🎧What You’ll Learn:

✔️ How trust is the new competitive advantage

✔️ Why most marketing still avoids “the Big 5” topics buyers actually want

✔️ How AI is reshaping the customer journey

✔️ What self-service tools (like pricing calculators) can do for conversions

✔️ Why authenticity trumps production value in modern video marketing

✔️ How to be more human in a tech-driven world

🎨 Unlocking the True Power of Creative Teams in Marketing🎨In this episode of Vision to Vibe, I sit down with Dmitry Shamis—Former Head of Creative at HubSpot and now Founder & Principal at The Creative Brand—to dive into how creative teams can break out of the "order taker" mold and evolve into strategic business drivers.From agency collaboration to the power of project management and the importance of team culture, this conversation is packed with insights for anyone leading or working within a creative team.💡 What You'll Learn:

• Why project management is essential for enabling creativity and team efficiency
• How creative intake forms help prioritize impactful work and eliminate distractions
• The difference between being reactive vs. proactive as a creative org
• How democratizing tools and encouraging innovation can unlock hidden potential
• The role of creative teams in contributing directly to revenue
• Strategies for breaking down silos and building trust across departments

Dmitry brings deep experience and a refreshing perspective on what it really takes to empower creatives to do their best work—without burning out or getting buried in busy work. If you're a marketing leader, creative director, or project manager, this one's for you. 🚀📢 Don’t forget to subscribe to catch more interviews on Vision to Vibe. THANK YOU for that visible show of support. 🤝🔗 Follow my brand on LinkedIn: https://www.linkedin.com/company/nick-sal-inbound/🔗 Connect with Dmitry Shamis: https://www.linkedin.com/in/dmitryshamis/]📺 Watch more episodes: https://youtube.com/playlist?list=PLKoaLTtOFnOo5Ziy4Gq5yO9VT2ja9AM7e&si=ZEEy4bhlYKM5eRUm

✍️ From Journalism to B2B Marketing Leadership ✍️In this episode of Vision to Vibe, I sit down with Jennifer Wang, VP of Marketing at 2X, to discuss her incredible journey from journalist to marketing leader. We dive into the power of content in B2B marketing, the transition from writer to leader, and how to foster a collaborative and creative team culture.🎯 Key Takeaways:*How journalism shaped Jennifer’s entrepreneurial mindset and communication skills*Why great writers make great strategists in marketing*The importance of building a strong, collaborative content team*The role of structured processes in scaling content production*Why quality content is non-negotiable for marketing success*Insights into Jennifer’s personal passion projects, including her upcoming book on travel experiencesJennifer’s story is a must-watch for anyone passionate about content, marketing leadership, and storytelling. Whether you’re a writer looking to grow into a leadership role or a marketer seeking to refine your content strategy, this episode is packed with valuable insights....and vibes! 🚀

🕒 Chapters:

00:00 Introduction to Jennifer Wang and Her Journey

05:12 The Power of Journalism in Marketing

10:30 Transitioning from Writer to Marketing Leader

16:48 Scaling Content Production and Team Building

22:15 Why Quality Content Matters in Marketing

28:40 Jennifer’s Personal Projects and Travel Writing

📢 Don’t forget to like, subscribe, and hit the bell to stay updated on future episodes of Vision to Vibe!

🔗 Follow the producers, Nick Sal Inbound on LinkedIn: linkedin.com/company/nick-sal-inbound

🔗 Connect with Jennifer Wang:   / jennifer-wang-5aa379b 

 📺 Watch more episodes:    • Vision To Vibe  

In this episode of Vision to Vibe, I sit down with David Kim to do a dive deep into the world of Sales Kickoff (SKO) events. David, a sales and enablement leader at Marketo, Demandbase and Drift, shares his journey and we revisit some of our favorite moments from helping put on SKO's together. We share insights on planning and executing successful SKOs—especially in today’s digital environment.

From creative strategies to keeping audiences engaged, this conversation is packed with actionable advice for sales and marketing leaders.💡 Key Takeaways:-The importance of strategic planning and team alignment for a successful SKO-How digital SKOs differ from in-person events and the strategies needed to overcome challenges-The critical role of the Event MC in keeping the audience engaged and adaptable to surprises-Enhancing engagement with creativity, recognition moments, and interactive elements like chat features-Why participants remember how they felt more than the content itself—and how to leverage that for maximum impact-David also emphasizes the need to balance information delivery with entertainment to create a memorable experience. Whether you're organizing a virtual / hybrid SKO or gearing up for your next event, this episode is a must-watch! 🎧🕒 Chapters:00:00 Introduction to SKO and David's Journey09:01 The Structure and Objectives of a Successful SKO13:59 Navigating Digital Challenges in SKO Planning19:01 Engagement Strategies for Virtual Events19:56 The Role of the MC in Events25:52 Creating Memorable Recognition Moments30:06 The Importance of Adaptability in Events36:08 Measuring Impact and Engagement in SKOs📢 Don’t forget to like, subscribe, and hit the bell to stay updated on future episodes of Vision to Vibe!🔗 Follow Nick on LinkedIn: https://www.linkedin.com/in/nicksal/🔗 Connect with David Kim: https://www.linkedin.com/in/davidjwkim/📺 Watch more episodes on YouTube: https://youtube.com/playlist?list=PLKoaLTtOFnOo5Ziy4Gq5yO9VT2ja9AM7e&si=B-QkXxtbgTl7JOL9🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906

Go Inside The Mind of The PMM Behind One of HubSpot's Most Successful Product Launches In this episode of Vision to Vibe, I sit down with Gabe Wahhab, my friend and a well known product marketing leader in the inbound space, to uncover the secrets behind one of HubSpot’s most successful product launches (HubSpot Content Hub).

From crafting a strategic vision to building emotional connections with the audience, Gabe shares how creativity and collaboration made all the difference in putting on one of the highest ROI product launches that HubSpot has ever done (and that's saying something).🎯 What you'll learn:✅ The importance of creativity and storytelling in B2B product marketing✅ How to align cross-functional teams and secure internal buy-in for your launch✅ Why soft launches can provide critical market feedback before going big✅ Strategies for deeply understanding your audience to elevate engagement✅ How to use emotional storytelling to make your customers feel like heroesGabe also takes us through his personal journey—from starting his first business in college to becoming a key player at HubSpot—and offers actionable advice for product marketers and business leaders alike.🕒 Chapters:00:00 Introduction to Marketing Innovator Gabe Wahhab05:03 Transitioning to HubSpot and Embracing Creativity11:14 Navigating the Startup Culture at HubSpot17:10 Creating a Unique Launch Strategy22:51 The Importance of Internal Selling29:44 Creating Emotional Connections with the Audience39:18 Key Takeaways for Future Launches📢 Don’t forget to like, subscribe to stay updated on future episodes of Vision to Vibe.🔗 Connect with Gabe Wahhab: https://www.linkedin.com/in/gabewahhab/🔗 Follow Nick on LinkedIn: https://www.linkedin.com/in/nicksal/

👀📋📈: Get Nick to review one of your recent webinars or podcasts for free: https://www.nicksalinbound.com/free-consultations📺 Watch more episodes: https://www.youtube.com/@VisionToVibe-NSI/podcasts