Today’s episode is a real behind-the-scenes conversation about podcasting as a growth tool-whether you’re starting a show, trying to land guest spots, or looking to monetize what you’ve already built.
Chelsea and Nichole open with an invitation to join The Visionary Society, Visionary Blueprint’s online membership space designed to make entrepreneurship feel less lonely and give you a place to ask questions, get feedback, and collaborate with other women in business (and it’s currently free for a limited time).
From there, the conversation shifts into one of the most asked-about topics they’ve received since speaking at a major podcast conference: How do you actually make podcasting work for your business?
1) You don’t need a perfect setup to start a podcast
If you’ve been waiting for the “perfect” mic, studio, camera, or backdrop-stop. Nichole and Chelsea share how they’ve built multiple podcasts over the years and why the best move is to start producing content now and upgrade later. The focus should be consistency and message, not production perfection.
2) Podcasting is a long-game (and not the easiest “quick money” play)
This episode gives a realistic take: podcasting can absolutely support your business, visibility, and monetization. It isn’t usually instant income unless you have a clear plan for sponsorships, a network, or product/service funnels.
3) How to get booked on podcasts: the #1 pitching mistake to avoid
Nichole shares what it’s like being pitched constantly (hundreds of pitches) and why most pitches miss the mark. The biggest mistake? Pitching your topic without proving how you’ll bring value to the host.
4) What podcast hosts actually want in a guest pitch
When you pitch yourself, don’t just say what you do-show why the episode will perform because of you. Include things like:
How you’ll promote the episode
Your community size and loyalty (not just follower count)
Email list size + open rates/click rates
Engagement metrics
Any communities/offline rooms you can share it with
Links to your socials or proof of expertise (especially if you’re pitching on “visibility”)
5) No big social following? You can still be a great guest
Chelsea adds an important nuance: not everyone builds their business on Instagram-and some of the most successful experts aren’t active on social at all. If that’s you, lead with alternative credibility:
Industry tenure (ex: “20 years in…”)
Major brands you’ve worked with
Speaking engagements / rooms you’re in
Conversion results, testimonials, or case studies
Email list performance or referral network strength
Think of it like a resume: prove the outcome and credibility, not just your title.
6) Once you’re on a podcast, here’s how to leverage the opportunity
Nichole shares a practical approach: keep a simple “anchor list” visible during the interview-your services, offers, or key pillars-so you can naturally bring the conversation back to how you help without sounding salesy.
She also recommends prepping “content buckets” (your main pillars) so if the conversation drifts, you can confidently guide it back to what you’re best at and what your audience needs.
Whether you’re pitching a podcast, a collaboration, or any business opportunity, the winning formula is the same: lead with mutual benefit. Show the value you bring, how you’ll amplify the episode, and why you’re the right fit-then your topic becomes the bonus, not the whole pitch.
Final takeawayWhether you’re pitching a podcast, a collaboration, or any business opportunity, the winning formula is the same: lead with mutual benefit. Show the value you bring, how you’ll amplify the episode, and why you’re the right fit-then your topic becomes the bonus, not the whole pitch.
