What happens immediately after someone gives online is often an automated acknowledgment sent by email. 

They don't have to be, but these acknowledgement emails are often cold, lifeless, and even harmful. 

Most acknowledgment emails merely recognize that an electronic transaction has been made. This recognition is needful. But this opportunity to make the donor feel excellent about their giving is often wasted. 

Some tips for creating great acknowledgment emails:

1. Say thank you!

2. Acknowledge that the donor's gift will promote their values. Acknowledging these values requires you to be clear about the values you represent that the donor is supporting.

3. Show the impact the donor's gift is making happen.

4. Be personal. As much as possible, make this automatic electronic email personal. Use the automation to insert their name in the greeting. 

5. Acknowledge the "pain" that they are relieving with their gift in the lives of your constituents.

CLICK HERE TO SEE EXAMPLES ON MY BLOGPOST

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What you will learn in this episode:

Never send out a contribution statement outlining the donor’s giving for the previous year without saying thank you, you are needed, and your giving made a difference.

A "news-letter" is just a one-page personal letter with: 

• A short personal greeting
• A statement telling the donor that this letter is about their impact
• A summary of their impact
• A story introduction
• A story about one beneficiary
• A bragging statement of the donor's generosity
• A thank you
• A signature (from one person)
• A scannable headline with the word "You" in it
• A high ratio of "you" to "we/us/I" - at least 2:1
• A customized reply device with a scannable headline, "My next gift..."
• With action copy
• A reply envelope

Some things a news-letter doesn't have:

• Any mention of the organization's name in the copy
• Any mention of the donor helping the organization
• Any mention of the organization doing anything

See the examples of great news-letters HERE

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Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
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You can connect with David at www.davidoaks.net

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What You Will Learn In This Episode:

Fundraising Like A King

• Wrong Mindsets:
  • Have an unbreakable confidence
  • Self-care & healing
  • Preparation drives confidence

1. Be funding ready

2. Use lead magnets: Attract people rather than "sell" them

3. Creat a fundraising "funnel"

4. Build an advisory board of influencers

5. Build a solid support base

6. Focus on beefing up your offer

7. Build on your strengths

8. Create "end income"

9. Create sponsorship packages

10. Use games & competitions

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www.minortouchesmajorimpact.com

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Get David's book Visionary Fundraising at Amazon.

Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
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You can connect with David at www.davidoaks.net

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The "father" of fundraising, Adrian Sargeant, says the most significant reason organizations don't say thank you well is "the difficulty in convincing them to invest in thank-you's."

THEY DON'T THINK IT'S THAT IMPORTANT.

Free download: "Getting That Elusive Second Gift By Writing Better Thank You's"
CLICK HERE

Connect With David Oaks

www.minortouchesmajorimpact.com

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Get David's book Visionary Fundraising at Amazon.

Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00

You can connect with David at www.davidoaks.net

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What you will learn in this episode:

• Preparation matters
• Grant makers have needs too!
• Be prepared for rejection
• Having an elevator speech is key

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Get David's book Visionary Fundraising at Amazon.

Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00

You can connect with David at www.davidoaks.net

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What you will learn today:

The God Ask Steve Shadrach

Some things in life only come when someone asks.

IF it is important, you do it face-to-face. 

1.  Face-to-face meetings say, 'you are important to me.'

2.  Face-to-face meetings communicate that what you have to say is important.

What to ask for:

• Leaders
• Board members 
• Donor upgrades
• Major gifts
• Mentors
• A raise
• Volunteers to give

Learn more about the 2022 MTMI Fundraising Accelerator

Reserve Your Spot On Jan 18 Free Day In The Fundraising Accelerator

Connect With David Oaks

www.minortouchesmajorimpact.com

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Get David's book Visionary Fundraising at Amazon.

Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00

You can connect with David at www.davidoaks.net

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What you will learn in this episode:

1. Great 'thank-you' notes are personalized.

2. Great 'thank-you' notes give the donor credit for the work accomplished.

 NEVER SAY "THANK YOU FOR HELPING US HELP THEM." 

3. Great 'thank-you' notes are timely

Get my free gift to you, "Cheat Sheet For Writing Better Thank Yous" and start down the path to getting your organization the money it needs!


Learn more about the 2022 MTMI Fundraising Accelerator

Reserve Your Spot On Jan 18 Free Day In The Fundraising Accelerator

Connect With David Oaks

www.minortouchesmajorimpact.com

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Get David's book Visionary Fundraising at Amazon.

Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00

You can connect with David at www.davidoaks.net

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What you will learn in this episode:

What gets calendared gets done.

You must plan to tell stories.

Learn more about the 2022 MTMI Fundraising Accelerator

Reserve Your Spot On Jan 18 Free Day In The Fundraising Accelerator

Connect With David Oaks

www.minortouchesmajorimpact.com

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Get David's book Visionary Fundraising at Amazon.

Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00

You can connect with David at www.davidoaks.net

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What you will learn in this episode:

It is NOT over with! Keep your foot on the gas!

See the web post here

Learn more about the 2022 MTMI Fundraising Accelerator

Reserve Your Spot On Jan 18 Free Day In The Fundraising Accelerator

Connect With David Oaks

www.minortouchesmajorimpact.com

INSTAGRAM

Get David's book Visionary Fundraising at Amazon.

Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00

You can connect with David at www.davidoaks.net

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CLICK HERE TO SEE THE BLOGPOST AND EXAMPLES

Interested in working with David in the 2022 Fundraising Accelerator Coaching group?  Fill out an interest form and chat with David:
CLICK HERE

Connect With David Oaks

www.minortouchesmajorimpact.com

INSTAGRAM

Get David's book Visionary Fundraising at Amazon.

Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00

You can connect with David at www.davidoaks.net

• Instagram
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