We're leaping into the future with today's podcast guest - talking to Alex Book, the Chief Operating Officer at Arcade.

Arcade specialise in using augmented reality (AR) to help visitor attractions engage their audiences more meaningfully. They're experts at creating immersive experiences designed to guide, educate, entertain and, most importantly, connect us more to the world and each other.

Alex is a big believer in "experience is king" - which we discuss at length in the interview along with why it might be time to say goodbye to the 'visitor'.

We experienced a few technical difficulties with this recording - but nothing that takes away from Alex's insight.

What we discussed:

1. The importance of using augmented reality with a purpose
2. Thinking of visitors as players, rather than guests
3. How the heritage sector is embracing AR
4. Accessibility considerations with using AR
5. How AR will become a normal way of life
6. The opportunities for museums

Show references:

https://arcade.ltd/

Ready Visitor One….? Why it’s time to say goodbye to the ‘visitor’

https://www.lovecamden.org/index.php/Camden_Peoples_Museum

The 2025 Visitor Attraction Website Survey is now LIVE! 

• Dive into groundbreaking benchmarks for the industry
• Gain a better understanding of how to achieve the highest conversion rates
• Explore the "why" behind visitor attraction site performance
• Learn the impact of website optimisation and visitor engagement on conversion rates
• Uncover key steps to enhance user experience for greater conversions

Take the Rubber Cheese Visitor Attraction Website Survey Report